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Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.


Cigar Lighters – Torches To Splash Delight

The Cuban leader Fidel Castro, a revolutionary Che Gevara, politicians Winston Churchill and Bill Clinton, writers Somerset Maugham and Mark Twain, the actor and the political figure Arnold  Schwarzenegger – these names are well-known and these figures are best known to the world for their political, social, literary and other achievements. Moreover, the abovementioned people highly esteem cigar smoking and, thus, they come as people who own the greatest number of tools and accessories so requisite for this leisurely process and among others there are cigar lighters.


Crystal Glass Tableware – A Song of Crystal

In the light of a variety and availability of glass items, glass ware is still appreciated by plenty people, especially when it comes to cut glass. The cut glass produces a long, lingering and musical tune when you put your finger at the cut-glass edge. So, in Japan the craftsmen make unique musical instruments. A crystal violin, completely transparent, is estimated for fifty thousand USD. Crystal glass tableware is not so much expensive though it is able to produce the charming, unique and so brittle music providing it is properly cared.

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Mascara

Wednesday, 12 May 2010

mascaraThe first mascara product was invented by a British entrepreneur of French origin Eugene Rimmel in the middle of the 19th century. The word «rimmel» still means «mascara» in some languages, including Portuguese (rimel), Turkish (rimel), Italian (rimmel), etc. Modern mascara was created in 1913 by a chemist named T. L. Williams for his sister, Mabel. The product was a success with Mabel, and Williams began to sell his new product through the mail. His company Maybelline, whose name is a combination of his sister's name and Vaseline, which was included in the original formula, eventually became a leading cosmetics company. Over time, other cosmetics companies began to make mascara products with enhanced formulas, and the competition on the market became intense.

Mascara is a cosmetic product used to darken, color, thicken, lengthen, or define eyelashes. Mascara is used by women to enhance eyes as well as draw attention to them. Any makeup will be incomplete without mascara! Lengthening mascara visually lengthens eyelashes. Extension is possible owing to special fibers in the composition, usually rayon or nylon fibers. One should not overuse a lengthen mascara, as only two coats of lengthening mascara should be applied to achieve the effect of long lashes.

Volume mascara is used to add volume to the eyelashes, make them thick, noticeable and feathery. The volume is achieved owing the use of wax, which seems to envelop the eyelashes as a film. Curling mascara is in great demand. The composition of curling mascara products includes ingredients such as water, wax thickeners, film-formers, and preservatives.

Modern mascaras can be divided in two groups: water resistant mascaras (often labeled waterproof) and non-water resistant mascaras. Water resistant mascaras have a composition based on a volatile solvent, animal-derived waxes (beeswax), vegetal based waxes (carnauba wax, rice bran wax, candelila wax), mineral origin wax (ozokerite, paraffin), pigments (iron oxide, ultramarine) and filmifying polymers. These mascaras do not contain water-sensitive moieties, offering an excellent resistance to tears, sweat or rain. As a result, these mascaras can only be removed with a specific make-up remover, able to dilute the dried mascara film.

Non-water-resistant mascaras are based on water, soft surfactants, animal-derived waxes (beeswax), vegetal based waxes (carnauba wax, rice bran wax, candelilla wax), mineral origin waxes (ozokerite, paraffin), pigments (iron oxide, ultramarine), thickening polymers and preservatives. These mascaras can run under the effect of tears, but are easily removed with some soap and water.

Recently, mascara with the effect of false eyelashes has become very popular. This mascara product is included in the makeup ranges of many cosmetics companies as it eliminates the need to attach the false eyelashes.

Mascara for sensitive eyes is a solution for women, who suffer from allergies to normal mascara, and those who wear contact lenses. This type mascara is specifically formulated for hypersensitive eyes; it does not cause irritation, redness or the feeling of «heavy» eyelashes. Many cosmetics brands make mascara for sensitive eyes, including Yves Rocher, Clinique, Mary Kay, Cover Girl, Lumene, and Dermagetics.

Conventional mascara color is black, which is truly universal. Brown and gray are less popular mascara colors. However, today the choice is not limited to these colors. Blue, dark blue and green mascara colors are very popular with young girls. For evening makeup, mascara with sparkles is a perfect choice.

Currently, cosmetics manufacturers are experimenting not only with mascara formula, adding some components, but also with the shape of the applicator (a wand). Mascara brushes can be straight or curved, depending on the purpose of mascara, with fine or thick bristles of various lengths which is perfect for even coating of the eyelashes with mascara. But the shape of the tube has not undergone any fundamental changes since the invention of mascara.

Mascara may be contained in a double tube. This is one of the hot innovations that have emerged in the cosmetics market recently. One of the tubes contains a creamy white substance (primer) composed of lengthening fibers. The second tube contains mascara itself (black, brown, gray, blue), which colors the eyelashes. First, the eyelashes are coated with a layer of white primer from the first tube, and then a layer of color mascara from the second tube is applied. The desired lengthening effect is achieved by reapplication of the mascara in 2-3 minutes. The moisture in some mascaras and primers can cause lashes to uncurl during application, which is easily solved by using waterproof mascara with a drier formula. Waterproof mascara should be carefully removed in order to limit eyelash breakage.

Mascara manufacturers often resort to marketing ploys and tricks to make their products look attractive. Women are guaranteed beautiful, long, thick, and voluminous eyelashes - all they have to do is to apply the miraculous mascara. In fact, the makeup of models starring in the tempting commercials is the work of a team of professional makeup artists who often use artificial lashes. After several scandals, such «innocent tricks» have been recognized as consumer fraud. Henceforth, according to the law, the manufactures must include a warning that both mascara and false eyelashes were used in the making of a commercial.

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