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Shiseido Cosmetic Products – Tandem of Two Cultures

Thursday, 07 April 2011

Shiseido CosmeticShiseido Cosmetics is what we have when two cultures interact, cultures that are to contradicting and different in values. As an ideal tandem, the Japanese philosophy and innovative technologies from the West Europe built the extraordinary unique product for the sake of beauty and health of women. Only new approaches are applied by this company, though all is verified and effective. From year to year the cosmetics by this company get down-to-earth all over the world.

Shiseido Company was founded in 1872 in Japan by Fukuhara Arinobu, the pharmaceutist of the Japanese Imperial Navy, with the soonest merge of the network of drugstores. He introduced the new product to the market, that is the innovative foundation cream «Eudermine». Long before the Japanese women used off-white ceruse based on lead which resulted in intoxicated and aged skin. In 1888 Fukuhara Arinobu launched the first Japanesetoothpaste when such products were imported for longer time or just the did without it. And when «Eudermine» was introduced in 1897, the Company showed the signs of swift and victorious development. In 1916 the first specialized cosmetic store was opened whereas before the cosmetic products were traded exclusively through the net of drugstores and in 1918 the first Shiseido perfume was offered.

The Company was named using the phrase from the Japanese work to translate as «praise the merits of the earth that cherishes new life to bring noteworthy values». Since the Japanese script has too many meanings to rely on the intonation the phrases are pronounced, the name Shiseido is soften understood as the house of happiness and wishes of happiness.

There were over twenty five thousands large stores by Shiseido in 2007 throughout the world. Shiseido can boast with every single item to be innovative, like the new super technology Advanced Luminous Technology based upon the feature of the human skin to reflect or absorb the light beam. The Company launches the first product to be the weird though perfect match of the Japanese traditions and the materials and innovative ideas from the West Europe. The High Technological Scientific Research Institute in Tokyo was opened based in the Cosmetic Company where the professional micro-biologists, chemists and pharmaceutists contribute to create the unique product for the sake of women. The new innovative gloss Hydro-Powder Eye Shadow was invented which is so perfect to apply on lips, eye lids and the skin to endure the temperature to 35° Celcium and hyper-moisture. The Perfecting Lipstick with the lifting effect was launched to moisturize, and make lips fuller and even. The Natural Shading Powder was created to be the pigment which reflects the light exclusively in frontal direction to make the face more volumetric.

Moreover, Shiseido produces the cosmetic skin care products especially for men and women, sun protection remedies, special perfume for men and women, innovative system to take care of hair offered as shampoos, hair conditioners, styling and masks. The most valued and demanded products include:

BENEFIANCE is the line to work against ageing process, including cosmetic products for mature skin.

THE SKINCARE is the revolutionary cosmetic series designed in vitro in Tokyo to make the best connection between the dermis and epidermis of the skin whereas the components work effectively to the highest extent.

PURENESS is designed to support the skin and work against dryness, wide pores and too much grease of the skin.

BODY series adds more energy to the skin. It has the rejuvenating and corrective effect.

SUNCARE is the cosmetic line to protect the skin from UV light.

The price policy for Shiseido cosmetics is moderate.

The MASCARA LASTING LIFT is available for $23 USD. The mascara evoked too different reviews in regards to the quality. It is too dry for some consumers, while the others enjoy it. CREAMY CLEANS FOAM (125ml) is offered for $34 USD as the complex product to improve the bosy skin structure.

ENERGY ESSENT for $45 USD was greatly loved by consumers who favored for the texture and immediate effect after use of the complex.

NUTRIPERFECT DAY CREAM is available for $89 USD for 200 ml. The cream causesallergic reaction with some consumers to arouse some negative response. The company deems these consumers fail to choose the right cream to use.

PRESSED POWDER for $33.50 and SILKY EYE SHADOW DUO for $30 USD received both negative and positive responses. Negative reviews were for the extra glow.

SPF 15 LIFTING FOUNDAT for as low as $42 USD is loved for the texture and theeffect. This is the bestseller among consumers.

All negative responses can fall under three categories:

Too expensive cosmetic products

Not appropriate (causes allergy)

Lack of brand stores

Most celebrities favor for Shiseido cosmetic products to prefer for the quality, natural components and immediate effect. Angelina Jolie and Orlando Bloom featured in promotional advertisement campaign for the company and they also use Shiseido products for every day use.

The success of the company from Japan is based upon the concept – the concept which is built on quality, calm coexistence, respect and sincere and true attitude to customers.

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