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MANGO - From Women to Women

Sunday, 06 December 2009

mango fashionMANGO is the Spanish brand of women wear and accessories that are in vogue. First the brand was established in 1984 in Barcelona. The Spanish women of that time had to choose among the foreign brands the collections of which were not assigned to require the mentality and traditions of the Spanish señoras and were not actual to the time. Therewith, the local clothes for every day wear were too dull and did not show a hint of designer creativity and ideas. And MANGO turned out to be the riot of young and courageous Spanish women.

The base of any new collection by MANGO is the everyday wear clothes that matches the life style of a young girl. MANGO clothes are bright, stylish and trendy, and at the same time MANGO clothes is designed for life not for the stage. It adopts prêt-a-porter tendencies to the routine life and allows exploiting even the most extravagant models, without any losses and at ease. On the whole, these clothes are created to be worn every day.

However, MANGO is not only the everyday wear garments. The Company seeks to the time when any girl could find the clothes in the single shop for every occasion, thus the assortment of the collections are based upon the tendencies for everyday wear, evening wear, and sports occasions. The Company puts every effort to allow a single girl to work, and rest, and travel in MANGO wear at ease. Every tendency presents a variety of models and style variations by various designers that makes it possible to present different items but created in one style.

The Company bears the times when all the best items were manufactured abroad, though the imported clothes did not consider the national customs and style, mentality and perception of foreign fashion. Thus, MANGO creates collections individually for every country it deals with, taking into account the demand for particular details and gradually finding the fashion trends and priority of women of this or that country. And all this policy furthers meeting the requirements of the customers and expecting success of collections.

MANGO is the free style garment, and young women focus sets its pricing policy. The Company finds it essential when any girl may afford herself to renew her wardrobe in her favorite store, thus, MANGO offers not so expensive clothes in world countries where the company stores are opened. Besides, the Company practices end-of-season sales at 60-70%. Nevertheless, the Company does not experience giving the quality up to the price, and MANGO longs for following most advantageous price-quality ratio.

Today we can confirm that the brand worked out its own style. MANGO clothes keep loyalty to the Spanish traditions and peculiar perception of fashion. And Penelope Cruz is not the person who was incidentally chosen as the Company image being the vivid and temperamental brunette, so seducing and alive. She adores the style tendency of this brand and she compliments with her image every new collection.

MANGO offers to live tastefully, to enjoy life and do what you like to do. Do whatever you want and wear whatever you want to wear. Do not allow the fashion controlling and supervising you, you'd better turn into the fashion trendsetters. MANGO suggests that you choose the garments to create your own style and provides all the things for it. And you are welcome to choose all the provided tools and build your own image. And MANGO allows its consumers sufficient space for image experiments appealing to change every season. Not bad concept of the Company.

The first MANGO store was opened in 1984. And in early 2000 the Company possessed more than 500 stores in 45 countries of the world. And currently the MANGO logo may be seen in thousands of stores in hundred countries in all continents, yet, this is the second company in size to export the Spanish textile. Today MANGO goes towards the East and captures India and China. And the triumph of the Company was the opening of stores in Miami and San Francisco, which proves the brand to be the world level brand. And from now the brand should conform and keep on the wave.

However, they say in the Company that the secret of the successful brand is not the large quantity of shops and stores, not the assortment of wear changed frequently and other logistics tricks. The secret of success is the team of well-motivated professionals who love what hey do and long for satisfying the more women than they do now. MANGO was funded by young enthusiasts and currently approximately 82% of Company employees are women. And they know by their practice what to offer to their customers.

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