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 Several
years ago women all over the world realized that the chemical hair styling so
called perm may be safe for hair. The splendid hair style is kept for several
weeks, when the procedure may be repeated in two months. Later on, it was
revealed that hair gets dull and brittle to correct regularly and seek for a
specialist to do that as well as our moms and grandmas were looking for a
qualified professional to have perm on their hair. And yet, hair carving
appeared to be something different from that.
There is a
terrible but popular case. Once upon a time a thirty-year old lady from Moscow arrived to Philadelphia
on business trip. When the beneficial transaction was celebrated, the woman
decided to take a small walk along the city. She found the local beauty salon and
required for carving depicting with fingers the zigzag line on the head, from
the forehead to the spinal column, making hints on vertical hair rollers. And
nobody knows the reason of what happened then, whether cocktails she drank, or
the colorful atmosphere in the American hairdressers or the relaxing massage of
the head... But when the lady woke up dreaming of a splendid hair style on her head,
she had the real shock: she found an attractive young woman looking at her in
the mirror (with slightly swallowed eyes), but with the wide bold stripe over
the head shaved with some poor patterns. Though, the patterns appeared to be
zigzags on the second look. The remainders of the luxury red head of hair pitifully
were trailing over her ears. And the hairdresser with the assistant, clean
shaved Afro-American, were following the reaction of the weird client who was
not afraid to change her appearance so drastically.
And the point
is not the language barrier but the merest ignorance. The «victim» of
hairdressers required for the perm popular that time in fashionable salons in Moscow called «carving», while
the American masters knew that «carving» was something very different from what
she wanted. The word «carve» means cut and correspondingly the word «carving» is
the cutting and engraving on something. Hair carving for English-speaking
hairdressers is the artistic way of shaving or cutting but not the perm at all.
After all, the client wanted zigzag carving, yet she knew exactly what she
wanted.
So, what to
do with such misinterpretations? Carelessness, plus some inconsistence and
wrong use of the term can bring to such unwanted results. So, Schwarzkopf Company,
the reputed manufacturer of the chemicals and other hair care products has
consistently conducted and still conducting development of various compositions
that add the hair style the required volume and thus favorably affecting hair. One
day (not the first and not the last) the specialists of the Company presented the
composition revolutionary for that time that gave the effect of the tender perm
for two months with the hair onto special hair rollers. It is obvious that the
Company patented its development, the term that was special for that hair
style, namely carving. The composition and all the secrets on how to style the
carving hair spread all over the world with the speed of the news. With the lapse of time,
and Schwarzkopf
Company yielded the right for this term and we are notsure for the reason.
May be it is done for the inter-corporate
consideration or the hair style outdated, or the profit from this patent was not
that high as they expected. Or may be
the word carving was not the precise word to describe the hair style. Now the
Company stylists name such hair styling as the «light-perm», and in the
meantime the whole world gradually got to know with the idea that hair carving
is just the pattern shaving.
This is a
simple history of the term evolution though it is not that simple for everyone.
The specialists in salon in one sixth of the world decided to leave the word in
the specific dictionary of hairdressers instead of dull «chemical waving» since
the word carving sounds far more attractive than «perm» so customized in all
salons. On the top of it, the price lists of these salons include the perm and
carving as tow different procedures while the second may cost higher, just
because it is called like this and to impress the clients with the range of
procedures they offer and when a girl asks for carving she gets an ordinary
perm but she is not shaved, as it happened to our poor business lady.
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