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Latest Articles - Luxury

Renata Litvinova - A Goddess of Glamour

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Hair Carving - Is it what we think?

Thursday, 17 December 2009

hair carvingSeveral years ago women all over the world realized that the chemical hair styling so called perm may be safe for hair. The splendid hair style is kept for several weeks, when the procedure may be repeated in two months. Later on, it was revealed that hair gets dull and brittle to correct regularly and seek for a specialist to do that as well as our moms and grandmas were looking for a qualified professional to have perm on their hair. And yet, hair carving appeared to be something different from that.

There is a terrible but popular case. Once upon a time a thirty-year old lady from Moscow arrived to Philadelphia on business trip. When the beneficial transaction was celebrated, the woman decided to take a small walk along the city. She found the local beauty salon and required for carving depicting with fingers the zigzag line on the head, from the forehead to the spinal column, making hints on vertical hair rollers. And nobody knows the reason of what happened then, whether cocktails she drank, or the colorful atmosphere in the American hairdressers or the relaxing massage of the head... But when the lady woke up dreaming of a splendid hair style on her head, she had the real shock: she found an attractive young woman looking at her in the mirror (with slightly swallowed eyes), but with the wide bold stripe over the head shaved with some poor patterns. Though, the patterns appeared to be zigzags on the second look. The remainders of the luxury red head of hair pitifully were trailing over her ears. And the hairdresser with the assistant, clean shaved Afro-American, were following the reaction of the weird client who was not afraid to change her appearance so drastically.

And the point is not the language barrier but the merest ignorance. The «victim» of hairdressers required for the perm popular that time in fashionable salons in Moscow called «carving», while the American masters knew that «carving» was something very different from what she wanted. The word «carve» means cut and correspondingly the word «carving» is the cutting and engraving on something. Hair carving for English-speaking hairdressers is the artistic way of shaving or cutting but not the perm at all. After all, the client wanted zigzag carving, yet she knew exactly what she wanted.

So, what to do with such misinterpretations? Carelessness, plus some inconsistence and wrong use of the term can bring to such unwanted results. So, Schwarzkopf Company, the reputed manufacturer of the chemicals and other hair care products has consistently conducted and still conducting development of various compositions that add the hair style the required volume and thus favorably affecting hair. One day (not the first and not the last) the specialists of the Company presented the composition revolutionary for that time that gave the effect of the tender perm for two months with the hair onto special hair rollers. It is obvious that the Company patented its development, the term that was special for that hair style, namely carving. The composition and all the secrets on how to style the carving hair spread all over the world with the speed of the news. With the lapse of time, and Schwarzkopf Company yielded the right for this term and we are notsure for the reason. May be it is done for the inter-corporate consideration or the hair style outdated, or the profit from this patent was not that high as they expected.  Or may be the word carving was not the precise word to describe the hair style. Now the Company stylists name such hair styling as the «light-perm», and in the meantime the whole world gradually got to know with the idea that hair carving is just the pattern shaving.

This is a simple history of the term evolution though it is not that simple for everyone. The specialists in salon in one sixth of the world decided to leave the word in the specific dictionary of hairdressers instead of dull «chemical waving» since the word carving sounds far more attractive than «perm» so customized in all salons. On the top of it, the price lists of these salons include the perm and carving as tow different procedures while the second may cost higher, just because it is called like this and to impress the clients with the range of procedures they offer and when a girl asks for carving she gets an ordinary perm but she is not shaved, as it happened to our poor business lady.

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