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Latest Articles - Luxury

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Damiani - black and white perfection

Sunday, 09 November 2008

Damiani jewelleryAwards and some kinds of skill appreciation exist almost everywhere, while for the film industry it is «Oscar», for the world's elite jewelry it is «Diamonds International Award». Of course, the more awards are gained by any company, the higher is the status. Only one jewelry house received this honorary award as recognition of jewelry artisanship and excellent design for 18 times. It is not surprising, because black and white «Damiani» beauty conquered almost everyone. In fact, black diamonds were brought into fashion by the jewelers of this Italian house.

These achievements are particularly surprising because «Damiani» jewelry shops appeared relatively recently (when comparing with most eminent and renowned jewelry houses). The history of black luxury begins in 1924 in a small Italian town. Valenza is known for its vineyards and truffles, but not wine or cooking glorified this Italian town, but it was the Italian «capital» of jewelry artistry. And Enrico Grassi Damiani was not the exception, he also opened his shop.

By creating a classic elegant jewelry design, the novice jeweler was able to conquer the many Italian families, quickly becoming one of the most famous jewelers in Italy and leaving the competitors far behind. Even then, the works of jewelry home «Damiani» were very highly appreciated by European aristocrats who were at the top of higher society. Classic elegant decorations could be worn at both the ceremonial reception, and every day. Then appeared the «Damiani» motto saying that decoration is the final addition to help the elegant lady to complete her image.

The Enrico's son continued the beginnings of his father. Domiano Grassi Damiani began to move forward rapidly. This talented jeweler had not only improved the design of jewelry, but he also developed several new techniques for processing jewelry. For example, the invention of lunette effect (specific enhancement of radiance and brilliance diamonds), belongs to him. In addition to designing jewelry, Domiano owns a PR company. Thanks to him and his policies brand «Damiani» is known so widely now.

Now the third generation of Damiani manages this famous jewelry company. Among them are Gabriella Damiani, who is honorary president of the company, and her children. Guido Damiani is Managing Director of the jewelry at home, Silvia Damiani is VIP-PR-director, responsible for communication with stars, Giorgio Damiani is the President of the «Damiani» in the U.S. and concurrently the main designer of the company. Thus, all the main posts are in the hands of Damiani family and they are said to move into the hands of Gaya who is the daughter of Giorgio and other children in the family.

The favorite colors of «Damiani» are black and white, and Guido Damiani first produced large quantities of black diamonds. However, he made them popular not because of philosophical thoughts about life and death, or black and white stripes of life, but just this jeweler is a fan of Italian soccer club «Juventus», that has these colors in the court of arms. Incidentally, Guido Damiani knows the delight, he is not only keen on football, but also enjoys gambling at the casino, loves good wine and rest in the friends company. He is trying to convey every pleasure in his works and he is able to perform that simply brilliant.

Those jewelry pieces created in collaboration with other people are no less interesting. For example, the «D. Side» collection was released recently. It has been developed together with the famous Hollywood actor Brad Pitt. «Mister Smith» was first fan of the jewelry House and then asked to make a few products for customers. But after talking to him, Silvia Damiani decided not to miss this extraordinary opportunity. Pitts sketches were indeed very unusual and consistent with the spirit of «Damiani» jewelry. Perhaps in future «Damiani» will work with other talented stars, as well as the next prize «Diamonds International Award» is waiting for them.

Bolotova Lelya

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