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 Nowadays, in the hi-tech era, the progress
does not stand still - quite the opposite: it is rushing forward, jumping over
the stages of evolution - we sometimes have a desperate desire to stop just for
a moment. We want to get our breath, to think about something eternal and nice
and not about something annoying or of the things we are fed up with.
Nowadays the problem of relaxation is
getting more and more burning; we feel that it is harder for us to feel the
joys life or just to be happy. Particularly now, in the age of achievements,
all of us feel a really bad need of some simple human care. Trying to find some
warm feelings or sympathy we go to the psychologists or practice so-called «everyday
escapism» in front of our TVs and still can't find any solution of this
problem. The problem of chronic fatigue and excessive strain is getting more
acute.
The solution can appear all of a sudden -
it may be a smiling passer-by or a rainbow, a good kind movie or your favorite
song over the radio. But it may happen that the séance of long-awaited
relaxation will be provided by a cosmetic company, whose aim (for more than 40
years) has been such thing as care - care of you, my dear.
There are lots of companies in the world,
which tend to think for you and make decisions instead of you. But still there
is a small share of these companies that really takes care of their clients.
One of these companies is «Clinique», which was founded in 1968 as a daughter
enterprise of «Este Lauder» brand. At present «Clinique» is well-known in the
whole world and is famous for its care of beauty and health of its clients.
«Clinique» always sells its products only
in the special shops, where only skilled consultants work. Moreover, before the
product is sold, the individual peculiarities of the client's skin are to be
defined. To find out what these peculiarities are, the company uses computer
monitoring - its aim is to select the cosmetics in accordance with the type of
the person's skin.
«Clinique» takes care both of men and
women, producing cosmetics and perfumery for both sexes.
Clients often associate «Clinique» with the
three-stage system of skin care. The program includes such stages as cleaning,
peeling and moisturizing. Skin care remedies are developed on the basis of
research, carried out by the leading dermatologists of the US. Moreover, the
products of this company are hypoallergic: before they are issued, they undergo
lots of different tests showing the skin reaction of the clients.
Before every new season «Clinique» issues a
collection, which later imposes fashionable tendencies of make-up. Collections
and color palettes are never repeated, proving the uniqueness of the brand and
its originality.
One of the latest tendencies of «Clinique»
is the line of moisturizers for the facial skin. It has got the name of
«Superdefence Triple Action», and its formula includes fragments of ribonucleic
acid, enzymes and extracts of tropical plants. These components help to restore
the immunity of the skin and stimulate its self-defense, and at the same time
these components are powerful antioxidants.
T he perfume range of «Clinique» represented
by such aromas as «Clinique Happy Holiday», «Happy Heart», «Happy in Bloom», «Aromatics
Elixir Philtre Sensuel» and «Elixir Sheer Velvet» were very popular with the
customers. The senses of the clients were excited by the light flower aroma
mixed with the ocean freshness, or the saturated spicy fragrance with some
oriental tones, or even with the gentle mixture of flower and citrous notes.
«Clinique» produces not only decorative
cosmetics, but both skin care and hair care products and perfumery (eau de
toilette, different oils and perfumes) as well.
The line of hair care, produced by «Clinique»,
is represented by the shampoos meant for greasy, normal or damaged hair. You
can choose one of three different hair conditioners (for moisturizing,
restoration of hair or for making hair-combing easier), sprays for enlarging
the hair volume, fixing hair lacquer, etc.
At present «Clinique Laboratories Inc» is
one of the world leaders among the producers of prestigious skin care products,
perfume and make-up products. This company enjoys its deserved popularity with
the consumers and keeps creating new aromas, make-up solutions and skin- and
hair care products.
«Clinique» is a symbol, showing how much
the company cares for health, beauty and longevity of its clients. It attracts
people, expressing its sincere desire to help them to relax and to minimize the
effects of everyday stress.
Still, don't give way to stress and don't
forget to take care of yourself - including the help, rendered by «Clinique»
products.
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