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 The modern industry of fashion wear is liberal as never ever
when the borders between the street fashion and models who demonstrate the
collections by the famous brands are washed out while the reputed designers
often draw the inspiration for new collections in the street fashion. Initially,
being the essential symbol of the youth trends and with the lapse of time the
street fashion smoothly turned into the separate fashion trends much loved both
by designers and population.
Punks, rockers and bikers appear to be the inexhaustible source
of inspiration for most designers who are full of ideas to interpret the
fashion street in the new way in their collections. Vivienne Westwood is one of
the pioneers in this segment and the early scandalous and extravagant
collections by the British designer presented punk trends, thus attracting the
world’s fashion society attention to her works. Vivienne committed to
penetration into the world of fashion with opening a small shop where she exposed
for sale the clothes for street rebels. Gradually, collection by collection,
the extravagant designer won the popularity at the British fashion market.
The street fashion by Vivienne Westwood is successfully
exploited till up date and her collections show the reflection of the new
cultural trends diluted with her original vision and concepts.
The street fashion of various times, whether it is 70s with the
disco brilliant style or the times of 60s with all-fashion rockers is still the
subject of inspiration for fashion designers as well as the archive collections
of legendary world couturiers. Thus, the compulsory classic attribute of fashion
collections of autumn-winter 2009-2010 is the classic leather jacket which was
the essential attribute of the street fashion for all times which is meaningful
and esthetic at the same time. Jean-Paul Gautier who created his collection of
leather jacket for Hermes with exceptional interpretation of the street fashion
elements was likely inspired by the style and look of bikers and rockers. The lather
jacket for American bikers and English rockers was like a symbol of some
rebellion, scandal and protest for freedom. Yet, various clasps, metal clinching,
zips and even spikes were widely used in models by Rodarte, Christian Louboutin,
Nicholas Kirkwood who decorated the attires and fashion shoes with all of them.
In the new Spring-Summer season many designers showed their interest to the
street fashion in Japan. All the trendiest movements, whether graphic prints as
the key element for Givenchy collection or the romance of the style of Japanese
Lolitas with a plenty of pink as it is seen in Missoni collection, appeared as
street fashion trends in Japan far earlier than they appeared at the European
catwalks.
The relation between the street fashion and haute couture
dates back several centuries. All in all, the jeans so popular garment launched
today by the biggest fashion brands were the privilege of the street fashion
before. Such brands as Dolce & Gabbana, Armani and Versace prove that even
the legendary designers observe the youth tendencies which finally appear at
catwalks a bit later.
The opportunities of the street style as the deep source of
inspiration and as the curious phenomenon of culture were appreciated by fashion
photographers to full extent. So, Scott Schuman, aka the owner of the blog The
Sartorialist, won the popularity due to the exact observance over the street
fashion in different cities and countries. Thanks to the camera of Schuman and
lots of photographers who followed the example of Scott, the fashion society finally
appreciated the uniqueness and originality of the street fashion.
Street fashion is popular due to a plenty of Internet magazines
devoted to street fashion. As well as the Sartorialist, a plenty of blogs and
sites post photos of the most unique and colorful street characters. The fashion
brand Burberry launched the project assigned for the street fashion being like
the social network with lots of pictures of the trendiest citizens of the
fashion capitals of world in Burberry trenches unusually matching with the
other garments.
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