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 Any woman who loves herself and want to improve her style
with all fashion changes will state that shoes and handbags should be as many
as she needs. A handbag is the female fetish for ever days, and when the fetish
is from Italy – she is crushed. A Furla Company has made something impossible
when it made affordable the handbags it manufactures. The handbags of the
Company are luxury details which symbolize the Italian style with unique
traditions of handicraft.
Viva Italia!
So, what makes the handbags by the Furla brand differ from the
other bags of luxury segment? Furla is the blend of traditions of the Italian fashion,
unique Italian style and quality, the customs of the genuine handicraft with the
permanent search of something new and fresh, inexhaustible fantasy and design
and constant improvement and progress. And this is all Furla handbags.
The Italian style for Furla is not just words, this is the
credo of the brand which would not afford moving the major manufacture in the
Asian areas only because it is cheaper there. Everything with the Furla label
is manufactured in Italy which is the factor to attract the amateurs to the
brand and to Italy, on the whole. And here the Furla works do not cost a
fortune which is typical to thoroughbred fashionable «Italians».
Family business
The fashion brand dates back to the year 1927 when the Italian
native Aldo Furlanetto and his wife Margerita established their own company
which traded in small accessories for women like hair clips, hairbands and
leather items. In the meantime Aldo travels a lot throughout Europe and observes
the trends the population requires. He accentuates his attention on design and style
and his notes helped to succeed at the first stage. That was a difficult time for
Europe and for the Company, in particular, though the family supported Furla Compant
from all downs during the Great Depression times, wars, economic decline and
complete defeat.
The first store was eventually opened in 1955 in the center of Bologna.
The assortment of goods they offered differed strongly from what they searched
in the stores of the stylish Italy. The
business instinct that Aldo possessed did not fail and the best European models
appeared in the Italian province which brought the success to the owner. The first
store of Furla with the own products opened in the early 70s.
Furla was established as the family company and throughout
its history the company kept its stable position. The daughter to the Company founder,
Giovanna, had the position of the major creator of accessories while her
brothers, Paolo and Carlo, made their best attempts to improve the brand. And
thanks to their efforts Furla Company is the brand that we love and appreciate.
After the family made the breakthrough to unite the family traditions, the
Company launched the collection of handbags which was triumphant.
Changes without any change
With the
lapse of time Furla Company gradually changing without changing their
principles. The brand launches handbags, watches, sun glasses and
leather accessories of high class for men’s and women’s wear.
Since 2001 Furla Company manufacturers shoes either. Still, the
diligent Italian family does not stop their searches and ambitions in business.
Since 2000 Furla per l’Arte Award is nominated and granted
and in 2008 Fondazione Furla opened its doors. The Furla Fund renders a strong
assistance to young and talented designers who cannot independently pave their
way, due to various reasons, into the world of fashion. Also the program Furla Talent Hub to search
young talented people works. Within this program the talented designers are
welcome to express their creative mind for the Italian brand and create their
own collection.
Giovanna Furlanetti is a good designer who committee to make
the brand successful and she launched the movement Giovanna Furlanetti for
Furla and she creates her works especially for this project.
The love of amateurs to Furla is warmed by the intent
attention and care for the customer. Any collection of Furla handbags offers
bags for women of any age and style. Furla is the blend of classical elegance and
implacability of the youth with aspiration to trendy individualized elements.
Today Furla
is still a family business with the only thing to add - it grew into a huge
industry that works for 64 countries of the world.
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