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Furla – the Italian Brand of Handbags

Saturday, 17 July 2010

FurlaAny woman who loves herself and want to improve her style with all fashion changes will state that shoes and handbags should be as many as she needs. A handbag is the female fetish for ever days, and when the fetish is from Italy – she is crushed. A Furla Company has made something impossible when it made affordable the handbags it manufactures. The handbags of the Company are luxury details which symbolize the Italian style with unique traditions of handicraft.

Viva Italia!

So, what makes the handbags by the Furla brand differ from the other bags of luxury segment? Furla is the blend of traditions of the Italian fashion, unique Italian style and quality, the customs of the genuine handicraft with the permanent search of something new and fresh, inexhaustible fantasy and design and constant improvement and progress. And this is all Furla handbags.

The Italian style for Furla is not just words, this is the credo of the brand which would not afford moving the major manufacture in the Asian areas only because it is cheaper there. Everything with the Furla label is manufactured in Italy which is the factor to attract the amateurs to the brand and to Italy, on the whole. And here the Furla works do not cost a fortune which is typical to thoroughbred fashionable «Italians».

Family business

The fashion brand dates back to the year 1927 when the Italian native Aldo Furlanetto and his wife Margerita established their own company which traded in small accessories for women like hair clips, hairbands and leather items. In the meantime Aldo travels a lot throughout Europe and observes the trends the population requires. He accentuates his attention on design and style and his notes helped to succeed at the first stage. That was a difficult time for Europe and for the Company, in particular, though the family supported Furla Compant from all downs during the Great Depression times, wars, economic decline and complete defeat.

The first store was eventually opened in 1955 in the center of Bologna. The assortment of goods they offered differed strongly from what they searched in the stores of the stylish Italy.  The business instinct that Aldo possessed did not fail and the best European models appeared in the Italian province which brought the success to the owner. The first store of Furla with the own products opened in the early 70s.

Furla was established as the family company and throughout its history the company kept its stable position. The daughter to the Company founder, Giovanna, had the position of the major creator of accessories while her brothers, Paolo and Carlo, made their best attempts to improve the brand. And thanks to their efforts Furla Company is the brand that we love and appreciate. After the family made the breakthrough to unite the family traditions, the Company launched the collection of handbags which was triumphant.

Changes without any change

With the lapse of time Furla Company gradually changing without changing their principles. The brand launches handbags, watches, sun glasses and leather accessories of high class for men’s and women’s wear.

Since 2001 Furla Company manufacturers shoes either. Still, the diligent Italian family does not stop their searches and ambitions in business.

Since 2000 Furla per l’Arte Award is nominated and granted and in 2008 Fondazione Furla opened its doors. The Furla Fund renders a strong assistance to young and talented designers who cannot independently pave their way, due to various reasons, into the world of fashion.  Also the program Furla Talent Hub to search young talented people works. Within this program the talented designers are welcome to express their creative mind for the Italian brand and create their own collection.

Giovanna Furlanetti is a good designer who committee to make the brand successful and she launched the movement Giovanna Furlanetti for Furla and she creates her works especially for this project.

The love of amateurs to Furla is warmed by the intent attention and care for the customer. Any collection of Furla handbags offers bags for women of any age and style. Furla is the blend of classical elegance and implacability of the youth with aspiration to trendy individualized elements.

Today Furla is still a family business with the only thing to add - it grew into a huge industry that works for 64 countries of the world.

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Rommel Alcolea  - DOA Furla handbag(SG)   |2011-07-28 16:07:33
I bought a Furla handbag as a gift to my wife during my tour at FURLA LANDMARK DOHA,Qatar on 8 July 2011. Now,28 July 2011, my wife complain the cloth beside the stitches worn out. Is there a warranty that can cover this? Is there an outlet here in Singapore where we can bring the bag for repair or exchange?
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