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Latest Articles - Luxury

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Frey Wille Jewelry

Sunday, 12 July 2009

Frey Wille JewelryMink fur coats and precious stones stay the prerogative of mature ladies. Those who cannot afford frivolous style in their garments, those who prefer and appreciate luxury and wealth with all comfort. Yet, how about young ladies who tend to look «expensive» though they are not found to be on the same level? The only thing is that they have to consider less costly but already gorgeous items.

Frey Wille Jewelry presents perfect options for the younger age group. The collections launched show marvelous enamel rings, bracelets, watches, earrings and trinkets for any taste. The glowing and ingenuous strikes of this jewelry do catch eyes.

Who else, apart from a woman, could create decorative artifacts and jewelry out of enamel so rich and so lively? This was Michaela Frey, an Austrian artist, who set off this business in 1951. In thirty years the company experienced the breakthrough with new team of creative designers, with new export policy, opening of monobrand boutiques of the same name in all the biggest cities.

Decorative enamel might be seen a little bit flippant to some people, though the company practices using noble metals in its collection works. Thus, Lumier Ring Collection items were presented in yellow and white gold with diamonds mounted in.

Bohemian style is typical to this kind of jewelry though it does not go with glamour proving that all true and smart things are simple indeed to comprehend.

As we know, the concept by Frey Wille is that the company creates modern jewelry in fine enamel, where the core of its value lies in the artistic creation. Art and architecture masterpieces, so plucky, so much expressive and worthy to deem as jewelry models. The company masters choose the best materials to achieve perfection and long life for their products.

Today Frey Wille is a recognized brand. This is not just the blend of a choice of color strikes but the artistic employment created and inspired by the works of other really prominent artists. Frey Wille introduced the new Hommage à Alphonse Mucha Jewellery range, an art nouveau line inspired by the Czech artist. Mucha is best known for a poster he designed for the theatre production Gismonda, starring Parisian actress Sarah Bernhardt. Poppies, flowers and wavy lines are all key design features of the enamel jewelers and accessories collection.

Art Nouveau painter and decorative artist, Mucha depicted enchanting feminine ladies in modern style striking finical poses. The design set Sarah Bernhardt is inspired by Mucha's typical and distinctive art-nouveau spirals, while the second set honors Libussa, the mythical Czech princess, who is said to have founded Prague. The central motif in the latter set is Mucha's favorite flower, the poppy, an allegory for summer which decorates many of women portraits by him.

Collections devoted to Claude Monet were performed with a plenty of lilies, poppies and irises so typical for Giverny, where the artist lived that time.

The other legendary artist, Gustav Klimt, produced masterpieces that inspired Frey Wille to create another exceptional and unique collection. Gustav Klimt had a professional hand in the modern style, he was the author to the frieze in the Viennese gallery, form of modernism in the visual arts and they named their own new movement: Secession (Wiener Secession), while Hundertwasser was named as a candy making architect for his vivid mosaic and towers with bulbous domes.

There are collections inspired by Venice, for instance, or by Poseidon. The first collection distinguished with red-and-gold tones, depicting St. Marks' Golden Lion, while the God Collection was performed in white-and-blue little dolphins who were said to be homing pigeons of Poseidon. These homers would bring letters to his beloved women.

Egypt Collection presents ornaments of pyramids and sphinxes, magic, diversity, symbolism and history of this ancient civilization. While Fine Art Collection shows only strict geometry elements.

Now, you are the lucky owner of Diva bracelets, clasp bangles of 2 inches wide for artwork and shellfish-shaped rings with decorative enamel in the golden seashell.

Men's Collection offer ties, cuff links and tie clips.

All the products are made in Vienna up to this day, and every product is coated in four layer of enamel, whereas the whole process is made in 20 stages. The enamel consists of the fragile blend of glass and minerals and the company masters recommend that you take a loving and tender care of your stuff. This is too fragile to scratch and damage by chemicals and sea water.

The complement to the main products of Frey Wille at the stores include silk scarves, leather handbags and as the customary symbol of the brand - all the scarves are available in very bright contrasting colors.

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