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Calvin Klein Obsession, the Art of Seduction

Sunday, 15 November 2009

Calvin Klein ObsessionLong before the legendary fragrance CK One appeared in 1994, as one of the first and demanded unisex scents in the world, the name of Calvin Klein triumphed in the world of perfume. In 1985 the American designer launched its fragrance Obsession that became the first perfume hit of Calvin Klein brand and that immediately advanced the two preceding fragrances in sales volume, that is Calvin Klein for women and Calvin for men that discontinued long time ago.

As lots of perfumery creations of 80s, Calvin Klein Obsession did not distinguish with the extra modesty and to Calvin Klein, the name Obsession is very loud and impressive as in the movie. Creating the scent, the designer recalled all his previous inventions and the way he was obsessed with them. And Klein affirms the «everybody was obsessed in 80s».

The fragrance proved its loud and provocative name Calvin Klein Obsession to the full extent; for thanks to the grandiose advertisement the fragrance was sold in many stores and boutiques before it was actually arrive to the places.

As most creations of Calvin Klein who was called the outrageous master this fragrance was rather scandal than triumph. The image of the Obsession was selected Kate Moss, the model not so popular that time, who featured fully naked in the advertisement of Obsession. Klein was thrown claims one after another. One declared that the advertisement of Obsession advocate the pedophilia, the others accused the American designer of support of anorexia.

Nevertheless, Kate Moss who was selected for this advertisement on the contrary to the legendary super models of 80s turned to be the real happy talisman for Obsession in spite of all scandals. During the decade, since 1985 and in the 90s Calvin Klein Obsession kept to be the permanent bestseller of the American fashionable brand.

when presenting Obsession to the public, Calvin Klein stated that he did not want to go along the paved way using the classic formula and the designer tried to create the other fragrance, that appeared to be sexual, explicit and provocative, the same as Calvin Klein imagined a woman. Ann Gottlieb, the perfumer, who also contributed to the fragrance, depicted the scent as «sensitive with slight hint on vulgarism».

No less provocative than the name was the fragrance, the perfumery composition of which was created by Jean Guichard, «the author» of such scents as Cacharel LouLou, Givenchy L'Interdit, Nina Ricci L'Eau du Temps, and Trussardi Donna Trussardi. Warm, amber and Orient flowery Calvin Klein Obsession seduced with mild notes of spices and wood. The perfumery composition of the fragrance included the notes of tangerine, bergamot, greenery, jasmine, rose, orange flowers, coriander, amber, oak moss and wormwood. Calvin Klein Obsession pronounced so loud, so naughty and sexual that it took the shine out of the icon Giorgio by 1987 that was thought to be the national scent of America, no less. During the 80s Calvin Klein Obsession was found in every point of the world, the same as the French Christian Dior Poison, launched that time, and the Obsession became the scent of the epoch of the 80s.

As it is dictated by the fashion and typical to all icon fragrances, Calvin Klein Obsession got its flankers. Being alone for over ten years, Calvin Klein Obsession yielded to its follower the previous year, the fragrance Secret Obsession. Continuing and developing the concept of the unique scent, Secret Obsession come as more sensitive since the new age detected absence of any borders for sexuality and the permissiveness, that allowed Secret Obsession reflecting the spirit of the new age. Secret Obsession is deep, luxury, more sensitive and intensive than the unique Obsession. The image of Secret Obsession was the Hollywood actress Eva Mendes, the real sexual woman to confront Kate Moss, whose androgynous charm of the teenager attracted designers in the 80s. The advertisement campaign followed after the Secret Obsession caused the great scandal in the society, and Mendez was refused in several countries of the world when she was featured naked.

Inessa Hyder


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