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Estee Lauder Cosmetic Products – Dreams Come True

Sunday, 27 February 2011

Estee Lauder CosmeticEstee Lauder is one of the most acknowledged and sold cosmetic lines in the world. As well as other cosmetic brands, the company manufactures products appropriate for women of particular group. Innovative technologies, laboratories with latest equipment with highly qualified personnel is what we face today. The brand, a big fish in the cosmetic industry, reputed and famous all over the world, initiated the business from kitchen and family recipe of the home-made cream for face care. So, the small family business came to grow into one of the legendary companies.

As many other cosmetic companies launched in the early XX century the Estee Lauder brand paved its way from the small business and a small container with the cream. The first product the Lauder couple traded with was the facial cream made by the family recipe by Estee Lauder herself. There is a legend in the history of the brand when a customer who stored the cream in the fridge, confused the mayonnaise and Launder cream and seasoned the sled with the cream. The cream that disappeared that night was found only the following day, though all the guests enjoyed the salad.

The major triggering power of the future corporation was the founder of the brand, EsteeLauder. She was known for incoercible energy and agile mind which evoked creation of newer marketing approaches which were successful enough to bring her company to the peak of the cosmetic business and Estee Lauder Company keeps over forty five percent of the entire market of American cosmetic products, as the statistics tells.

The first cosmetic products manufactured in 1946 were cream for greasy skin, cleansing facial oil, universal cream (the very cream added to salad) and nourishing milk. And in the soonest time the assortment of products was extended and eye shadows, mascara and powder were added to the list. At the same time the packing found its corporate blue color for ever.

The cosmetic products of the company are still demanded on all continents thanks to her marketing methods and policy. Estee Lauder is attributed to creation of ideas of direct sales, bonuses during shopping, free of charge testers before the major product is bought, as well as the new idea used by many cosmetic boutiques till now: a customer who gets more than one cosmetic products is gifted a whole cosmetic bag of testers by Estee Lauder.

Moreover, the fashion historians believe that Estee invented the lipstick presented in the metal case, the same we buy today.

The brand Estee Lauder became on of the most recognizable companies in more than one hundred and twenty countries following the policy elaborated by its founder, and it provoked opening of over ten thousand shops to keep around 50% of the market of cosmetic products in USA.

Today Estee Lauder is one of those reputed companies that manufacture high class elite cosmetic products. The brand is specialized in face skin care products. For the latest twenty years the cosmetic concern Estee Lauder founded seventeen brands, the most reputed of which are Origins, Estee Lauder, МАC, Clinique, Bobbi Brown, Aramis, La Mer. Every single brand is specialized in production of the particular cosmetic product. Unlike many other businesses, the concern is headed by the family representative, the granddaughter to Estee Lauder.

The Company cosmetic products include the decorative cosmetics, professional skin care products and perfume.

Out of variety of cosmetic products the daily and night cream from Time Zone series evokes the most complaints which has too fatty texture which makes absorption difficult, as the customers say. It results in creation of the mask on the face which is unpleasant to rinse with water. The decorative cosmetic is also not loved by all the customers. However, the classic palette of colors is found to be disliked by many women. Matte Estee Lauder Powder is the product that evoked the reaction of public. Many women state that the product comes in particles inside fine mimic wrinkles around eyes.

On the whole, the customers appraise the texture of the lipstick and fascinating volumetric particles is the lip gloss lasting for longer time. Besides, almost all women who applied the multi-layer system of face cleaning confirm of the high quality and the actual effect of the product.

The ad campaign for Estee Lauder products is always prominent, flamboyant and many beautiful models are invited to be the image of the cosmetic line. One of the first invited celebrities was the top model Willow Bay, then the supermodel Paulina Porizkova was chosen the image of the line, followed by the actress Elizabeth Hurley who is the image of the Company till now. Estee Lauder cosmetic lines are demanded and regularly used by Carolyn Murphy, Liya Kebede, Gwyneth Paltrow who was offered to be the image of the Company in 2005, and Jessica Alba.

Creams, powder, lipstick, eye shadows and mascara are all when the fashionable cosmetic company works with. In spite of many-million earnings, the brand never ends at achievements. The employees of the scientific research subdivision prepare the new wonder packed in the blue container by Estee Lauder.

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