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Joy Perfume by Jean Patou as a Symbol of Hope

Sunday, 07 February 2010

joy by jean patouToday we have the option to acquire any perfume to our taste and budget and the figure of perfume manufacturers is increasing year by year. And we are not surprised to know that the perfume industry has a significant commercial component that makes the product promoted on the market of perfume, save for the works by brand perfumers. In the mean time in the beginning of the previous century, when the perfumery was in the process of evolution every new fragrance emerged unique and innovative owing to the meaning the perfumers contribute, the special idea they symbolize in the particular composition.

Joy fragrance launched by Jean Patou in 1929 became one of these exceptional fragrances as well as the legendary L'Air du Temps by Nina Ricci created in twenty years, as the special emblem of new hope and positive expectation. The French couturier Jean Patou got inspired by the sad events to create the Joy Perfume that became the symbol of Jean Patou House for many years. The aroma appeared in 1929, soon after the «Black Monday» on October 28, the well-known collapse of the New York Exchange house that became the commencement of the Great Depression. The most widespread economic crisis throughout the history of the USA ruined the life of many American families when some of them could not even afford plain food stuff, leaving alone the fashionable garments by the French couturiers.

That was the time when Jean Patou got brightened with the idea to build a special gift for his American women customers as the unique, luxury and exclusive perfume Joy that became the true touchstone in the history of perfume. The entire meaning of the creative perfume by Jean Patou personified the meaning of Joy, the symbol of joy, and hope in complicated crisis times.

However, Joy Perfume was created in the period of economic regression in view of Great Depression at the American market when the demand for the collections by French couturiers fell down immediately and Jean Patou House could survive only due to sale of perfume.

It is interesting that before Joy fragrance was launched, Jean Patou was engaged in creating far more flippant scents as compared with Joy. Thus, after World War I Jean Patou opened his first fashion boutique and launched his first debut collection of Amour Amour scents for brunettes, Que Sais-Je? for blondes and Adieu Sagesse for the red-haired ladies.

Nevertheless, Joy fragrance does not possess a hint of thoughtless coquetry of début perfumes by Patou. It compliments the image of a woman who owns exclusive femininity and the force and mature appeal that are available with mature and experienced women.  

Joy aroma was worked out with the special accuracy as if the delicate haute couture dress that is the symbol of luxury for the long decades. Jean Patou would order only expensive components in the volumes that seemed extravagant by the standards applied in perfumery of the thirties.

Heretofore no less than ten thousand jasmine flowers from Grasse and 28 dozens of aroma roses were required to create 30 ml perfume, and in the due time high demands for fragrances furthered Patou to make the process of perfume making revolutionary.

With the lapse of time, the Joy fragrance became the second admired and bestseller perfume in the world following Chanel №5, and the admirers of the fragrance included Marilyn Monro, Jackie Kennedy-Onassis and Josephine Baker. Before Clive Christian Joy by Jean Patou was launched in the XXI century, it retained the title of the most spendthrift perfume in the world. The French architect Louis Sou created the fragile bottle for Joy from the whole crystal when he decorated the bottle with golden trimming guided by the principle of golden section.

In 1932 Jean Patou formulated a new miniature red and black bottle for Joy and in 1975 the perfume changed another bottle created from Baccarat crystal and it became more expensive and exclusive fragrance.

The Joy perfume composition is presented the genius quintessence of flowery scents based exclusively on flower notes, and only top notes of Joy are synthetic. The components of Joy include the essence of Bulgarian rose, ylang-ylang, tuberose, jasmine and synthetic musk accord. In spite of the mature age that comes close to eighty, Jean Patou Joy is not outdated at all and the aroma has the depth that makes it elegant with its uncomplicated beauty.

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