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 Today we have the option to acquire any perfume to our taste and budget and the figure of perfume manufacturers is increasing year by year.
And we are not surprised to
know that the perfume industry has a significant commercial component that
makes the product promoted on the market of perfume, save for the works by
brand perfumers. In the mean time in the beginning of the previous century, when
the perfumery was in the process of evolution every new fragrance emerged
unique and innovative owing to the meaning the perfumers contribute, the
special idea they symbolize in the particular composition.
Joy fragrance launched
by Jean Patou in 1929 became one of these exceptional fragrances as well as the
legendary L'Air du Temps by Nina Ricci created in twenty years, as the special
emblem of new hope and positive expectation. The French couturier Jean Patou got
inspired by the sad events to create the Joy Perfume that became the symbol of
Jean Patou House for many years. The aroma appeared in 1929, soon after the «Black
Monday» on October 28, the well-known collapse of the New York Exchange house
that became the commencement of the Great Depression. The most widespread economic
crisis throughout the history of the USA ruined the life of many American
families when some of them could not even afford plain food stuff, leaving
alone the fashionable garments by the French couturiers.
That was the time when Jean Patou got brightened with the idea to build a
special gift for his American women customers as the unique, luxury and
exclusive perfume Joy that became the true touchstone in the history of perfume.
The entire meaning of the creative perfume by Jean Patou personified the
meaning of Joy, the symbol of joy, and hope in complicated crisis times.
However, Joy Perfume was created in the period of economic regression in
view of Great Depression at the American market when the demand for the
collections by French couturiers fell down immediately and Jean Patou House
could survive only due to sale of perfume.
It is interesting that before Joy fragrance was launched, Jean Patou was
engaged in creating far more flippant scents as compared with Joy. Thus, after World
War I Jean Patou opened his first fashion boutique and launched his first debut
collection of Amour Amour scents for brunettes, Que Sais-Je? for blondes and Adieu
Sagesse for the red-haired ladies.
Nevertheless, Joy fragrance does not possess a hint of thoughtless coquetry
of début perfumes by Patou. It compliments the image of a woman who owns exclusive
femininity and the force and mature appeal that are available with mature and
experienced women.
Joy aroma was worked out with the special accuracy as if the delicate haute
couture dress that is the symbol of luxury for the long decades. Jean Patou would
order only expensive components in the volumes that seemed extravagant by the
standards applied in perfumery of the thirties.
Heretofore no less than ten thousand jasmine flowers from Grasse and 28 dozens
of aroma roses were required to create 30 ml perfume, and in the due time high
demands for fragrances furthered Patou to make the process of perfume making
revolutionary.
With the lapse of time, the Joy fragrance became the second admired and bestseller
perfume in the world following Chanel №5, and the admirers of the fragrance
included Marilyn Monro, Jackie Kennedy-Onassis and Josephine Baker. Before
Clive Christian Joy by Jean Patou was launched in the XXI century, it retained
the title of the most spendthrift perfume in the world. The French architect
Louis Sou created the fragile bottle for Joy from the whole crystal when he
decorated the bottle with golden trimming guided by the principle of golden section.
In 1932 Jean Patou formulated a new miniature red and black bottle for Joy
and in 1975 the perfume changed another bottle created from Baccarat crystal
and it became more expensive and exclusive fragrance.
The Joy perfume composition is presented the genius quintessence of
flowery scents based exclusively on flower notes, and only top notes of Joy are
synthetic. The components of Joy include
the essence of Bulgarian rose, ylang-ylang, tuberose, jasmine and synthetic
musk accord. In spite of the mature age that comes close to eighty, Jean Patou
Joy is not outdated at all and the aroma has the depth that makes it elegant
with its uncomplicated beauty.
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