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Latest Articles - Luxury

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Nina Ricci L'Air du Temps, the Legendary Fragrance

Thursday, 22 October 2009

nina ricci lThe story of the French Fashion House Nina Ricci dates back to the far year 1932 when madam Nina Ricci founded the brand. She contributed a lot to make her House products demanded all over the years, though the first fragrance of the House that won the population in France and beyond the country appeared a little bit later, only in 1946. Nina Ricci's son, Robert Ricci, made his mind to create Coeur-Joie fragrance followed by L'Air du Temps in 1948 that became the most famous fragrance by Nina Ricci House. Worthy to be called the icon scent of the epoch, L'Air du Temps is one of the legendary fragrances like Chanel №5, Guerlain Shalimar and Patou Joy to be still valued and acquired by those with cultivated and fine taste.

Robert Ricci was always fascinated by fragrances more than creation of fashion collections therefore so the French couturier devoted most of his time and all mind to creation of scents. His activity ranges within creation of perfume compound and to promotion of fragrance on the global market. The perfume tradition by Nina Ricci appeared just for practical reasons: Robert Ricci was one of the first French designers who initiated conquering of the American market, and as the consequence the fragrances by Nina Ricci should have been more practical and long-term phenomenon than short-term trends of Haute Couture.

L'Air du Temps scent is the absolute result of the post-war epoch, when appearing in the soonest time after the end of the exhausting war, L'Air du Temps should have symbolized love and joy with the post-war being, reminding off lack of care and о практически утраченной за годы войны беззаботности и attractive femininity lost during the war time. Even the unique bottle of L'Air du Temps fitted with the concept of creators- its cap was decorated and still is decorated with ornamental pigeons, peace symbols. One of the first bottles by Nina Ricci, L'Air du Temps, was created by Marc Lalique, close family friend of Ricci and the son to the legendary jeweler René Lalique, who leaded the blowing shops after his father's death. And the name of the fragrance, L'Air du Temps, was very symbolizing which meant «the genius of the time».

Birth of L'Air du Temps celebrated the start of the new epoch: refusal from military asceticism, reminder of the women's beauty and romantic time. Romanticism is personified in classic floral note of the perfume compound, particularly in jasmine, rose and violet. The scent itself did not appear to be traditional and floral but the innovatinve, and all thanks to the perfumer Francis Fabron, who matched floral notes with synthetic molecules of benzyl salicylate. As a result, we have the unique floral and spicy perfume that founded the entire series of fragrances, the same as Chanel №5 was like the triggering point for the rollout of floral-aldehyde scents. The elegant scent is ended with the susceptible trail of notes of sandalwood, musk, amber and cedar.

Though Nina Ricci L'Air du Temps celebrated its 60-year anniversary in the previous year, the creators managed to keep the perfume formulation confidential when neither proportion of components nor requirements to compositions are not known. Yet, most of vintage fragrances have died out long time ago as they were before, and Nina Ricci L'Air du Temps appears to be one of few scents that stayed unchangeable till now. The perfume compound of the fragrance still hincludes one and the same notes, without any variations, and the perfume components are still collected manually. Pigeons, so much recognizable, look like kissing on the cap of crystal bottles traditionally produced in France, on Lalique crystal plant. And, finally, the  same as long time ago, Nina Ricci L'Air du Temps keep on drawing love of women all over the world, and it yields to the legendary Chanel №5 for the sales volume.

The unique iconic scent of Nina Ricci L'Air du Temps has already been complimented with various flankers, including L'Air du Printemps, L'Eau du Temps, L'Air du Temps Colombes Couleur, and Nina Ricci L'Air du Temps Love Fills. Most of them inherited the idea of elegance, romanticism and femininity from their founders. On the top of it, Nina Ricci never wearied of launching all new collection versions of bottles of the legendary fragrance.

Inessa Hyder


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