|
 The story of
the French Fashion House Nina Ricci dates back to the far year 1932 when madam Nina
Ricci founded the brand. She contributed a lot to make her House products
demanded all over the years, though the first fragrance of the House that won
the population in France
and beyond the country appeared a little bit later, only in 1946. Nina Ricci's son,
Robert Ricci, made his mind to create Coeur-Joie fragrance followed by L'Air du
Temps in 1948 that became the most famous fragrance by Nina Ricci House. Worthy
to be called the icon scent of the epoch, L'Air du Temps is one of the
legendary fragrances like Chanel №5, Guerlain Shalimar and Patou Joy to be
still valued and acquired by those with cultivated and fine taste.
Robert Ricci
was always fascinated by fragrances more than creation of fashion collections
therefore so the French couturier devoted most of his time and all mind to
creation of scents. His activity ranges within creation of perfume compound and
to promotion of fragrance on the global market. The perfume tradition by Nina
Ricci appeared just for practical reasons: Robert Ricci was one of the first
French designers who initiated conquering of the American market, and as the
consequence the fragrances by Nina Ricci should have been more practical and
long-term phenomenon than short-term trends of Haute Couture.
L'Air du
Temps scent is the absolute result of the post-war epoch, when appearing in the
soonest time after the end of the exhausting war, L'Air du Temps should have
symbolized love and joy with the post-war being, reminding off lack of care and
о практически утраченной за годы войны беззаботности и attractive femininity lost
during the war time. Even the unique bottle of L'Air du Temps fitted with the
concept of creators- its cap was decorated and still is decorated with
ornamental pigeons, peace symbols. One of the first bottles by Nina Ricci,
L'Air du Temps, was created by Marc Lalique, close family friend of Ricci and
the son to the legendary jeweler René Lalique, who leaded the blowing shops
after his father's death. And the name of the fragrance, L'Air du Temps, was
very symbolizing which meant «the genius of the time».
Birth of
L'Air du Temps celebrated the start of the new epoch: refusal from military asceticism,
reminder of the women's beauty and romantic time. Romanticism is personified in
classic floral note of the perfume compound, particularly in jasmine, rose and
violet. The scent itself did not appear to be traditional and floral but the innovatinve,
and all thanks to the perfumer Francis Fabron, who matched floral notes with
synthetic molecules of benzyl salicylate. As a result, we have the unique floral
and spicy perfume that founded the entire series of fragrances, the same as Chanel
№5 was like the triggering point for the rollout of floral-aldehyde scents. The
elegant scent is ended with the susceptible trail of notes of sandalwood, musk,
amber and cedar.
Though Nina
Ricci L'Air du Temps celebrated its 60-year anniversary in the previous year,
the creators managed to keep the perfume formulation confidential when neither
proportion of components nor requirements to compositions are not known. Yet, most
of vintage fragrances have died out long time ago as they were before, and Nina
Ricci L'Air du Temps appears to be one of few scents that stayed unchangeable
till now. The perfume compound of the fragrance still hincludes one and the same
notes, without any variations, and the perfume components are still collected
manually. Pigeons, so much recognizable, look like kissing on the cap of
crystal bottles traditionally produced in France, on Lalique crystal plant.
And, finally, the same as long time ago,
Nina Ricci L'Air du Temps keep on drawing love of women all over the world, and
it yields to the legendary Chanel №5 for the sales volume.
The unique
iconic scent of Nina Ricci L'Air du Temps has already been complimented with
various flankers, including L'Air du Printemps, L'Eau du Temps, L'Air du Temps
Colombes Couleur, and Nina Ricci L'Air du Temps Love Fills. Most of them inherited
the idea of elegance, romanticism and femininity from their founders. On the top
of it, Nina Ricci never wearied of launching all new collection versions of
bottles of the legendary fragrance.
Inessa Hyder
|
