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Latest Articles - Luxury

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Agent Provocateur: Sex Appeal for Sale

Sunday, 03 May 2009

Agent ProvocateurWhat do you need to stay popular? Probably, not only know the market, respond to the customers' demands, but also find a steady business segment and conquer it. Exclusive designer lingerie used to be such niche market segment. Women will always seduce men, despite the raging financial crisis. And the more humankind develops, the richer men get, the more refined and seducing women have to be to conquer the best, the richest and most reliable men.

Since 1994, the fair sex has a good aide to assist in this difficult task - the Agent Provocateur Company. The name itself conveys everything that a woman wants a man to know: agent provocateur is a secret agent that encourages action, of explicitly sexual character in this case, which leads to the entrapment. The AP lingerie is not designed to be worn; it is meant to be stripped off. Indeed, it costs a fortune, but no one will bother to «weave a net» of high-quality red and black lace only to catch a «small fry». After the catch is yours, you strike and land it with stylish accessories produced by the AP such as bedazzled whips, bracelets with love knots, tasselled nipple pasties, designer baubles and other things essential for a fierce sexual assault. After a good shopping at Agent Provocateur boutique you can get any man, whatever his erotic fantasies are: you might be a vamp, a pirate, a witch or a nymphet, you are always desired.

However, before the «object» sees you in all your beauty, you have to lure him into a trap. For this purpose, professional perfumers at AP Company have created a signature scent that is the true secret of seduction. This fragrance sweeps off all the barriers and explicitly declares that a woman wearing it is sensual, relaxed, confident and sure of her choice. She's into seduction, submission and passion, she confidently pursues her object. Men who perceive this intoxicating scent feel like voyeurs secretly enjoying striptease.

The concept of this erotic brand belongs to the famous English lingerie designer Joe Corre, a son of unmatched Vivienne Westwood. Later, he was joined by his workmate and unfailing assistant Serena Rees. Together they launched the brand and opened the first boutique. It was surely as provocative as the brand itself. In December, 1994 the AP was born in Soho, London. A shopwindow with practically nude and very realistic mannequins in sexually-provoking positions, which glamorized revealing lingerie, created quite a stir.

The new brand founded by Joe and Serena capitalized on the idea that perfect body needs perfect lingerie, and thus it must be free of unnecessary padding. Instead, it must be open, revealing and accessible. Anyway, it's designed to be stripped off immediately, and the woman would appear before her man naked and beautiful. The designers tried to impart their vision of lingerie to the public, a vision free of pretended pudency and narrow-mindedness, which treated everything associated with sex as rude and obscene. Really, AP lingerie is obscene, overt and sexual. The critics surely met the brand at a dagger point, but women loved it. Sure thing! This company showed women how to tempt, made them sexually unprejudiced and chic at the same time, and treated them as the sexual luxury objects, precious stones that needed proper setting.

Every Agent Provocateur collection is presented as a series of sexually stunning stories about the adventures of a vamp. At some point, every woman dreams to be a vamp, at least for a while, and every man dreams to meet her once in his life and never forget. Many stars would gladly participate in the brand's promotional campaign, but Agent Provocateur designers choose the models themselves. They select women that are known as the embodiment of femininity. In the eyes of the company masters, recent AG models Kate Moss, Kylie Minogue, Dita von Teese, Alice Dellal, Lily Cole, Catherine Bailey, Daisy Lowe, Maggie Gyllenhaal, Tiah Eckhardt and Vahina Giocante are in the top ten sexual women of the world.

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