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Latest Articles - Luxury

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Carl F. Bucherer Watches

Thursday, 07 May 2009

Carl F Bucherer watches As far as we know Swiss watches are associated with accuracy, trustworthiness, brand, with all the actual attributes of the real gentleman. And the majority of the oldest and the most famed Swiss watches are positioned like that. And only Carl F. Bucherer initially created watches as the luxury, elegant and stylish element, as the elite accessory for the wealthy people. This is why even the watches for men of this company are greatly appreciated by women either.

The Carl F. Bucherer brand stands for uncompromising quality as well as highly beautiful and stylish products. It combines the best in watch making craftsmanship with fine jewelry-making skills, yet the watches are created for unique and luxury people who value their time, for independent individuals, for those who make their life on their own.

The Company's background does not refer to the small watch workshop and not to the reputation of the best watchmaker in the county. Carl F. Bucherer and his wife Luiza a priori considered trade of watches as the art work building and selling a luxury life to their customers. Unlike the majority of Swiss companies who would invite their customers to their factories and demonstrate the assembly of their products, Carl F. Bucherer had his customers in his shop where he exhibited the ready models of watches at the best angles to customers to adore and realize that the items were exclusively made for the sake of each of them. That time Carl F. Bucherer did not manufacture watches of his own, he was just able to trade with them perfectly.

We could say that this story started in 1888 when a businessman in Flankenplatz, in the resort city Lucerne, at the Lake of Four Cantons in Switzerland, opened his first Watch And Jewelry Store along with his wife Luise. The place was not chosen out of the blue, since Lucerne was one of the most superb and fashionable places in Switzerland gathering the richest tourists in one place. In a while, Bucherer won Switzerland when he opened boutiques in several up-to-the-minute and popular resorts, like Lugano, St. Moritz and Interlaken. In 1915 Bucherer store was opened in Unter den Linden, the central street in Berlin where the luxury and stylish timepieces were in great demand.

Almost in the same period Carl Eduard and Ernst, Bucherer's sons, joined the father. Apart from the real commercial intuition inherited from their father, Ernst was a perfect watchmaker and his talent was officially recognized when he was employed as the official watch maker to William II, Kaiser of Germany. And it was him who created the first timepiece Bucherer branded. Though it was not a watch but a fine and luxury item, this exact model won popularity thanks to women models styled Art Deco.

Carl F. Bucherer brand growth is compared with that of Tiffany & Co., which grew to the reputed manufacturer from the small boutique, and in a while turned into the symbol of the American Jewelry Art. So Bucherer House is the national pride for Swiss people as well as Tiffany & Co. for Americans and Mauboussin for the French nation. This company was in the top three companies next to Rolex and Omega which stayed required and reputed and continued manufacturing mechanical timepieces and magnificent watches during the crisis of mechanical watches. On the top of it, few people know about close relations between Ernst Bucherer and Hans Wilsdorf. And less know that the latter is the founder of Rolex, the watch industry. Though unlike Bucherer his name is not in the history tables.

Currently the Bucherer Company is guided by Jörg Bucherer, the grandson of the legendary grandfather. The last achievement of the company is the exclusive model by Carl F. Bucherer to honor the grandfather which includes three collections differing in style and performance. One of them is Pathos, delicate and graceful women wear line. Another one Archimedes, solid and stylish at the same time. And the third one, Patravi, is one of the trendiest hits of the season that matched unique designer watches with multifunctional mechanisms. Each one is exclusive and creative but all of them are luxury, chic and superior. Leaving alone stylish round watches of 40 mm in diameter equipped with all possible functions from Patravi that were much liked by both men and no less confident women. According to Bucherer policy, everyone is worth success and luxury life.

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Katy Driscoll   |2010-03-31 00:29:26
My sister owns Bucherer pedant watch, 15 jewels, gold in color with a crystal on back allowing the workings of the watch to be seen. We are wondering if there was any way to discover its approximate age. There are no numbers on the front, just lines marking the hours. The back states that there are 3 adjustments.
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