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 Forbidden
fruit, Poison by the legendary Christian Dior Fashion House is the
revolutionary fragrance that originated the legend of seduction by Dior in
1985. The seductive and magic mix of spices, fruits, woody notes of mysterious
depth asserts daring and fatal seduction.
The Dior
Poison is created by the perfumer Edward Fleshier and in two years after it was
created, Dior Poison won the prestige FiFi Award so much popular in the perfume
industry.
When creating
Poison, Fleshier was concerned in the mere idea to breathe new life into the
perfume line by Christian Dior House outdated by that time. Prior to Poison the
most popular fragrance by the French Brand was presented by Miss Dior launched
in the old 1947.
Dior Poison
perfume composition included notes of orange flowers, honey, cinnamon, coriander,
pepper, cherry, rose, tuberose, wild berries, jasmin, cedar, sandal tree, vetiver,
musk, vanilla, heliotrope and opopanax. The fragrance was so much winy and
strong that the women were forbidden to appear wearing Dior Poison in public
since the «poison» by the French House was stronger than other scents and
overwhelming.
Dior Poison
was the breakthrough by Dior to say bye to the past. The new fragrance was a
little bit more expensive and trendier than aromas launched for Dior Perfume
Collections earlier. Moreover, Dior Poison appeared to be the first fragrance
of the French House that did not have the word «Dior» in its name; the «God
Father» of this new fragrance was the French poet Paul Valéry who wrote
sometime back that «perfume is poison for heart». Provocative and intensive aroma
that arouses so emotional responses was called «Poison» not just for nothing.
This bright, charismatic and seducing aroma is difficult to ignore and forget. Rodger
Morris, the President to Parfums Christian Dior, remarked at a time that so conflicting
name of Dior Poison perfume was intended purposefully, «I was realizing that we
could afford being conflicting to the extent while the aroma seems gracious. European
companies produce 56 new lines of perfume a year, and USA companies launch
about 35 perfume scents that are so provocative. And one should appear
exclusively to be noted and discussed. The name of the perfume is the same as
the name for the book or journal. It should be attractive and promising». A dozen of scents Rodger discussed
about in 1985 appeared to increase into hundreds of scents though the risk that
Rodger Morris and Dior House afforded deemed to be the reasonable.
We can affirm
definitely that Dior Poison has already been the legend altogether with Chanel
№5 or Guerlain Shalimar. The aroma creator, the perfumer Edward Fleshier states
that it is not feasible to replicate the success made by Dior and create the
fragrance to compete with it since current fragrances are all pale and not
attractive unlike Dior Poison.
Dior House apparently
shared the point of view by the perfumer and within the decade Dior Poison did
without any flanker which is a wonder for such a successful product and for
perfume industry, on the whole where flankers for more or less popular fragrances
are launched every half a year. However, in 1994 Dior perfumers launched Tendre
Poison scent for the younger public. Tendre
Poison consisting of notes of galbanum, tangerine, freesia, orange, honey, vanilla
and sandal tree did not manage to reveal all the luxury and deep core of the
original unique Dior scent, as predicted by Fleshier. The first flanker became
too simpler flowery scent with fresh green accents without a hint to heavy
spicy or oriental notes of Poison.
After the
first flanker the Poison line was enlarged with newer trendy names like Dior
Tendre Poison, Dior Hypnotic Poison, Dior Pure Poison, Dior Midnight Poison and
collection of flankers Christian Dior Poison Elixir. Monica Bellucci and Eva
Green were offered to be images to Dior Poison perfume. Unfortunately, the unique
Dior Poison in its original luxury is not possible to appreciate any longer
since some natural notes were replaced by synthetic ones, and the scent has
undergone sea changes just due to that.
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