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 If eyes are the soul's mirror, then eyelashes are its frame. Every woman wishes she had healthy, thick, long, and curled eyelashes. If Mother Nature has not awarded us with such a beauty, we have to rely on innovation technologies. And we do not talk about lengthening of lashes or glueing artificial ones. Just mascara can work miracles. What products are worth special attention? Formula of beauty - just enhanced colour, just lengthening or just increase in volume... None of this is sufficient to generate buyers' interest. Modern exclusive brands attempt to astonish us with new formulas and revolutionary ideas, even in a simple at first glance product - lash mascara.
One of the most significant events in the world of cosmetic products
was the recent release of novelty from Lancome, called Hypnose Onyx.
Akin to the mega-popular Hypnose, this mascara has got a unique formula
and gives eyelashes 6 (!) times increase in volume, enhances colour and
adds special radiance to the eyelashes due to the presence of glossy
pigment in its composition.
Rather appealing formula was
introduced by Tarte brand: its product called 4 Day Stay Lash Stain has
such a light and steadfast recipe that it is possible to be applied
only once in 4 days. The product was developed with PolyFlex
technology: cross-polymers were mixed with mineral pigments and beefed
up by provitamin B5. It allows to take a shower and attend a swimming
pool - mascara stays on the eyelashes!
Bionic mascara of Smashbox
brand is another reason to revise your school course of Science while
taking care of yourself. You may want to read again about positive and
negative charges and their interactions. This mascara is a cationic
dye, and when you work with the brush through the eyelashes, they get a
negative charge. Positively charged mascara sticks to negatively
charged lashes, and voilà! The result is beyond expectations.
One
of the most exclusive mascaras has been released by the Sisley brand.
It creates a unique effect of volumizing due to interaction of
film-forming polymers and wax in mascara with keratin in eyelashes. A
specially designed brush enhances the effect of the unique formula.
Design
comes first. The entire success of luxurious products by Dior, Estee
Lauder, Lancome, and Shiseido rather often is based on the combination
of a hi-tech formula and a unique brush for its application. However,
now and then, a brush becomes an object of special attention due to its
unique design. One of the most noticeable novelties is Phenomen Eyes
Mascara. Its brush looks like a test-tube brush, but with innovative
details. This mini-sphere not only allows to slightly curl eyelashes
and to reach even the tiniest of them, but it changes its shape in
accordance with eyes' shape. As a result your eyelashes look completely
natural, elevated, curled, and all in all elegant.
Magic Wand
Brushless Mascara of Bare Escentuals has no brush at all. Instead of
the common brush it has a wand with unique thread. Manufacturers
recommend to use this mascara in combination with other products when
it is necessary to apply several layers of different mascaras.
Many
brands make more classical brushes but in pairs. The famous Le 2 de
Guerlain Mascara is provided with two brushes: the bigger one
straightens, lengthens and divides eyelashes, and the smaller one is
for the slender and shorter lashes in eye corners. Such approach
guarantees that not a single eyelash will be left without attention!
Other brands also have two brushes, including Limitless Lash
Double-Ended Waterproof Mascara/Remover/Conditioner; however, the
latter has two brushes for another reason: one brush is for applying
water-resistant mascara, and the second one is for its removal, and
also for eyelashes care.
The Lancome company went even further
in attempt to please its fans: Oscillation, the new mascara which has
been introduced this season, is equipped with a tiny motor working from
a small battery, which can be activated by applying some pressure to
the upper part of the mascara. During the application process the brush
is micro-vibrating. This function makes application easier, quicker,
and provides unsurpassed results.
What contrivances will beauty
technology come up with? It's hard to predict. However, something is
clear: it has no boundaries. Stay tuned for new surprises!
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