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Latest Articles - Luxury

Alexandrite a Gem for Kings

Alexandrite is the unique mineral among the other stones which are highly appreciated. Subject to international pricing catalogue, faceted pure 1-3 carat alexandrite from the Urals with the intensive effect of color changing costs from two to twenty thousand dollars per carat, while the less pure alexandrite from the same Urals will take you one to four thousands per carat. A big size stone is rare and if it is worth paying fortunes for something that is not a diamond?


Adriana Lima a Modest Supermodel

It seems that most top models from all over the world correspond to the particular stereotype and life style when their biography is examined. Supermodels are mainly too ambitious women with some delusions of grandeur, though. They aspire to exploit all their beauty and grace gifted by nature, youth when they are fifteen to twenty and the diligence to earn as much money as possible to become the idol for the weaker sex and the object of desire from the stronger sex.


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Lash Mascara: technology of beauty

Thursday, 08 January 2009

lash mascaraIf eyes are the soul's mirror, then eyelashes are its frame. Every woman wishes she had healthy, thick, long, and curled eyelashes. If Mother Nature has not awarded us with such a beauty, we have to rely on innovation technologies. And we do not talk about lengthening of lashes or glueing artificial ones. Just mascara can work miracles. What products are worth special attention? Formula of beauty - just enhanced colour, just lengthening or just increase in volume... None of this is sufficient to generate buyers' interest. Modern exclusive brands attempt to astonish us with new formulas and revolutionary ideas, even in a simple at first glance product - lash mascara.

One of the most significant events in the world of cosmetic products was the recent release of novelty from Lancome, called Hypnose Onyx. Akin to the mega-popular Hypnose, this mascara has got a unique formula and gives eyelashes 6 (!) times increase in volume, enhances colour and adds special radiance to the eyelashes due to the presence of glossy pigment in its composition.

Rather appealing formula was introduced by Tarte brand: its product called 4 Day Stay Lash Stain has such a light and steadfast recipe that it is possible to be applied only once in 4 days. The product was developed with PolyFlex technology: cross-polymers were mixed with mineral pigments and beefed up by provitamin B5. It allows to take a shower and attend a swimming pool - mascara stays on the eyelashes!

Bionic mascara of Smashbox brand is another reason to revise your school course of Science while taking care of yourself. You may want to read again about positive and negative charges and their interactions. This mascara is a cationic dye, and when you work with the brush through the eyelashes, they get a negative charge. Positively charged mascara sticks to negatively charged lashes, and voilà! The result is beyond expectations.

One of the most exclusive mascaras has been released by the Sisley brand. It creates a unique effect of volumizing due to interaction of film-forming polymers and wax in mascara with keratin in eyelashes. A specially designed brush enhances the effect of the unique formula.

Design comes first. The entire success of luxurious products by Dior, Estee Lauder, Lancome, and Shiseido rather often is based on the combination of a hi-tech formula and a unique brush for its application. However, now and then, a brush becomes an object of special attention due to its unique design. One of the most noticeable novelties is Phenomen Eyes Mascara. Its brush looks like a test-tube brush, but with innovative details. This mini-sphere not only allows to slightly curl eyelashes and to reach even the tiniest of them, but it changes its shape in accordance with eyes' shape. As a result your eyelashes look completely natural, elevated, curled, and all in all elegant.

Magic Wand Brushless Mascara of Bare Escentuals has no brush at all. Instead of the common brush it has a wand with unique thread. Manufacturers recommend to use this mascara in combination with other products when it is necessary to apply several layers of different mascaras.

Many brands make more classical brushes but in pairs. The famous Le 2 de Guerlain Mascara is provided with two brushes: the bigger one straightens, lengthens and divides eyelashes, and the smaller one is for the slender and shorter lashes in eye corners. Such approach guarantees that not a single eyelash will be left without attention! Other brands also have two brushes, including Limitless Lash Double-Ended Waterproof Mascara/Remover/Conditioner; however, the latter has two brushes for another reason: one brush is for applying water-resistant mascara, and the second one is for its removal, and also for eyelashes care.

The Lancome company went even further in attempt to please its fans: Oscillation, the new mascara which has been introduced this season, is equipped with a tiny motor working from a small battery, which can be activated by applying some pressure to the upper part of the mascara. During the application process the brush is micro-vibrating. This function makes application easier, quicker, and provides unsurpassed results.

What contrivances will beauty technology come up with? It's hard to predict. However, something is clear: it has no boundaries. Stay tuned for new surprises!

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