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Latest Articles - Luxury

Alexandrite – a Gem for Kings

Alexandrite is the unique mineral among the other stones which are highly appreciated. Subject to international pricing catalogue, faceted pure 1-3 carat alexandrite from the Urals with the intensive effect of color changing costs from two to twenty thousand dollars per carat, while the less pure alexandrite from the same Urals will take you one to four thousands per carat. A big size stone is rare and if it is worth paying fortunes for something that is not a diamond?

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It seems that most top models from all over the world correspond to the particular stereotype and life style when their biography is examined. Supermodels are mainly too ambitious women with some delusions of grandeur, though. They aspire to exploit all their beauty and grace gifted by nature, youth when they are fifteen to twenty and the diligence to earn as much money as possible to become the idol for the weaker sex and the object of desire from the stronger sex.

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L’Oreal, the New Vision of Empire

Wednesday, 03 March 2010

L’OrealThe French mega-brand L’Oréal has been enjoying success and prosperity for many long years. The brand produces a great range of health care products and decorative cosmetics that almost every woman in the world at least once used which is permanently associated with the authentic French quality.

The history of L’Oréal Paris was initiated a hundred years ago by the young man Eugène Schueller. He was born in 1881 to the poor family and was keen on chemistry from the times he was a student at the college. Schueller continued studying in Sorbonne where he lately was awarded the diploma of the chemical engineer.

That was the period when the young man deeply sank in to the hairdresser’s ideas and topics. He knew that the dying substances the women used that time, predominantly henna and black hair dye (basma) appeared to be of little usability, quality and the result was appropriate.  He proceeded to create a new dye that may be a revolutionary breakthrough for hairdressers and women who are long to change their image frequently.

Schueller presented his first work in 1907 as the synthetic dying substance called L’Auréale which gave the birth to create the company on manufacture of harmless hair dyes. The new dye won the hearts of salon specialists since it made their work easier with the best result to compare with the previous experiences.

A couple of years alter the company was renamed, though only letters were changed in the original name, when or as the gold and aureole were interrelated and the company got the loud and easily recognizable name L’Oréal. The same year Eugène Schueller triggered publication of the magazine for hairdressers Coiffure de Paris still being keen on the hair topic. The magazine is still published and demanded.

That time L’Oréal initiated its solemn travel throughout the entire Europe and it reached USA, Russia and South America for several years beyond France. The clear and genius commercial policy created by Eugène Schueller and the emerging demand for the cosmetic products did their stuff and the brand L’Oréal that first manufactured only hair dyes expanded quickly.

Many years later, L’Oréal appeared to be the huge concern as the label on the hair dye products including other brands admired by women and men owing to the French patronage. Currently the L’Oréal Concern owns such brands as Biotherm, Vichy, Helena Rubinstein, Jean-Louis David, Jaques Dessange, Garnier, Matrix, Maybelline and others totaling approximately 25 internationally known brands.

The decorative cosmetics, skin care products and hair care products are manufactured under L’Oréal Paris brand name. These products have special features to use by particular ageing groups and in accordance with physiological features of the skin and hair. L’Oréal produces the household and professional assignment. The professionals enjoy the series of hair care lines L’Oréal Professionnel with the entire tree of various lines.

In 2005 the L’Oréal Paris brand commenced adapting the market of the men products after women were the targeted group, and the result is the launching line Men Expert. During the recent two years of development of L’Oréal specialists devoted the time for seeking for ecological cosmetic products to the cosmetic products on the base of natural ingredients.  

The choice of «beauties» of L’Oréal confirms that this high quality skin care products with the loud «Paris» label may be used by any woman. For various years the images of L’Oréal brand appear the French Marian - Laetitia Casta, the Russian beauty Nataliya Vodyanova, the Hollywood veteran Jane Fonda, top-models Claudia Schiffer and Linda Evangelista, the hot Spanish actress Penelope Cruz and many other beautiful and talented women. The phrase that fully reflects the ideology and concept of L’Oréal brand is deeply in hearts and minds of many women in the world that tells «You are worth it! » And from housewives to business women, every single woman believes to be talked about her, that she s worth the same as the superstar irrespective of the race, skin color, nationality and age.

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