|
 The French mega-brand L’Oréal has been enjoying success and prosperity for many long years. The brand produces a great range of
health care products and decorative cosmetics that almost every woman in the world
at least once used which is permanently associated with the authentic French
quality.
The history of L’Oréal Paris was initiated a hundred years
ago by the young man Eugène Schueller. He was born in 1881 to the poor family
and was keen on chemistry from the times he was a student at the college.
Schueller continued studying in Sorbonne where he lately was awarded the
diploma of the chemical engineer.
That was the period when the young man deeply sank in to the
hairdresser’s ideas and topics. He knew that the dying substances the women used
that time, predominantly henna and black hair dye (basma) appeared to be of little
usability, quality and the result was appropriate. He proceeded to create a new dye that may be
a revolutionary breakthrough for hairdressers and women who are long to change
their image frequently.
Schueller presented his first work in 1907 as the synthetic dying
substance called L’Auréale which gave the birth to create the company on
manufacture of harmless hair dyes. The new dye won the hearts of salon
specialists since it made their work easier with the best result to compare
with the previous experiences.
A couple of years alter the company was renamed, though only
letters were changed in the original name, when or as the gold and aureole were
interrelated and the company got the loud and easily recognizable name L’Oréal.
The same year Eugène Schueller triggered publication of the magazine for
hairdressers Coiffure de Paris still being keen on the hair topic. The magazine
is still published and demanded.
That time L’Oréal initiated its solemn travel throughout the
entire Europe and it reached USA, Russia and South America for several years
beyond France. The clear and genius commercial policy created by Eugène Schueller
and the emerging demand for the cosmetic products did their stuff and the brand
L’Oréal that first manufactured only hair dyes expanded quickly.
Many years later, L’Oréal appeared to be the huge concern as
the label on the hair dye products including other brands admired by women and
men owing to the French patronage. Currently the L’Oréal Concern owns such
brands as Biotherm, Vichy, Helena Rubinstein, Jean-Louis David, Jaques
Dessange, Garnier, Matrix, Maybelline and others totaling approximately 25
internationally known brands.
The decorative cosmetics, skin care products and hair care
products are manufactured under L’Oréal Paris brand name. These products have special
features to use by particular ageing groups and in accordance with
physiological features of the skin and hair. L’Oréal produces the household and
professional assignment. The professionals enjoy the series of hair care lines
L’Oréal Professionnel with the entire tree of various lines.
In 2005 the L’Oréal Paris brand commenced adapting the
market of the men products after women were the targeted group, and the result
is the launching line Men Expert. During the recent two years of development of
L’Oréal specialists devoted the time for seeking for ecological cosmetic
products to the cosmetic products on the base of natural ingredients.
The choice of «beauties» of L’Oréal confirms that this high
quality skin care products with the loud «Paris» label may be used by any
woman. For various years the images of L’Oréal brand appear the French Marian -
Laetitia Casta, the Russian beauty Nataliya Vodyanova, the Hollywood veteran
Jane Fonda, top-models Claudia Schiffer and Linda Evangelista, the hot Spanish
actress Penelope Cruz and many other beautiful and talented women. The phrase
that fully reflects the ideology and concept of L’Oréal brand is deeply in
hearts and minds of many women in the world that tells «You are worth it! » And
from housewives to business women, every single woman believes to be talked
about her, that she s worth the same as the superstar irrespective of the race,
skin color, nationality and age.
|
