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Mary Kay Cosmetics

Thursday, 28 May 2009

Mary Kay cosmetics Mary Kay has been one of the largest companies in the world by sales volume since September 1963. Mary Kay who established this business invested only five thousand dollars into this venture and soon after she managed to get bigger. In eight years she opened the first branch of the company in Australia. In the consequent years the company branched out in 34 countries.

An assortment of cosmetic products of more than two hundred items were developed and produced by the company. And the company succeeded greatly among the other companies in production of Skin Care, Hair Care and Body Care products, decorative cosmetics and perfume.

The company adheres to the marketing policy when it does not need to cover costs for the rent and salary for employees. The company sells its products dealing with independent consultants instead who receive their commissions regarding the volume of sales and «attracted» trading agents (consultants). That was the marketing pyramid built and expanded thanks to the skills and attempts of «Mary Kay' consultants. ‘Independent consultants' advise the population, in particular girls and ladies, presenting the products by the catalogues and explaining that Mary Kay was thinking of ladies only but not of its commercial goals creating catalogues. Either of profit of its consultants, no more. They do need professional growth to sell the greater amount of magnificent cosmetics to women, don't they? And wearing Mary Kay cosmetics any woman feels confident and more attractive.

The advertising policy of Mary Kay Company was based on general principles known to everyone and therefore, Mary Kay cosmetics is highly respected and used by the vast body of housewives thanks to reliability, safety and efficiency of products. Yet, good attitude and closeness of the consultant to the wide public plays a role. The consultant is one out of the crowd and s/he is supposed to test all the products s/he advises on themselves but not on rabbits and rats.

By the way, this is one of alternative testing methods this company sought since 1989 when it quitted testing its products on guinea pigs.

The consultants usually apply «the golden rule» saying that every woman should believe in her beauty and think that she is the most attractive but only after she tries Mary Kay cosmetics. No doubts that any woman wants to be like that while entrepreneurs would like to have the same marketing policy with some elements of hypnotism low-pressurizing the brains of ladies.

Nevertheless, the efficiency of the policy is proved by the profit of owners of this company that is rated in billions, followed by steady boost of sale (do you happen to know among whom exactly?).

The Mary Kay products should adhere to a particular quality for their products since Mary Kay factories have been certified by ISO 9001 along with aerospace and automobile industry.

Perfume of Mary Kay Company deserves special words. Fragrances are poured into tiny charming bottles with roll-applicator as if proposing to change your fragrance any time you want. And who will resist?!

The company spends a huge amount of funds and time for advocacy and publicity activity regarding women from over world. On a continuous basis it conducts free-of-charge consultations and make-up and care workshops demonstrating advances and efficiency of cosmetics of their production.

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