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 It appeared
that Victoria's
Secret Brand so adored and fascinated by millions of ladies all over the world,
was created by a man. Some time back one Mr. Raymond conceived the idea to make
his wife happy presenting the luxurious lingerie. When he came up to the women's
wear store, he got upset, lost and escaped from there. Though, some time later he
thought on really elegant clothes and in 1977 he opened his own store of
lingerie.
The name for
the brand Victoria's
Secret was chosen to refer to romantic and noble mood as it would exist during
the Victorian Age. At the same time the name slightly makes hints on that a
women's lingerie should be an alluring secret to some extent and provoke the
thoughts to disclose it. And the sooner, the better.
In 1982 the
Company was bought by Leslie H. Wexner who proved to be the genius businessman
and made Victoria's
Secret the Brand of Luxury easy of access. The assortment of the goods was
expanded with slippers, pajamas, home wear, perfume, toys and many other cozy
but luxury items. The goods of the Company are available in over 2,900
specialty stores nationwide, through the Victoria's
Secret Catalogue. Wexner presented Victoria's
Secret brand referring to the European public mainly. The Victoria's Secret Angel is the Lady, so charming
and naïve and young. On the other part, she is around everything, she loves and
is loved, and all the time she gives her body a tender care, with chaste pride
of it.
The cozy
atmosphere of Victoria's
Secret stores or, like it or not, boudoirs, is calm, amiable and so natural and
unstrained to arouse intentions to come again. The demonic eroticism a-la Agent
Provocateur is not encouraged here, as well as the functional sporty «unisex» for
ladies' lingerie.
The highly
popular «Angel» status is given to very few selected models. There are only 6 to
8 Victoria's
Secret Angels at any given time. The celebrities who advertise Victoria's Secret models
and called Angels now are top models of 90s, including Heidi Klum, Izabel Goulart,
Adriana Lima, Gisele Bündchen and Alessandra Ambrosio. They contributed to the
promotion of the brand to the Olympus of
lingerie.
During the exhibition
ladies strong along the runway in «lingerie» that is hardly ever affordable to
ordinary fans of the brand, yet, the underwear is not so much comfortable for
everyday use. Think of bra and pants of Very Sexy Fantasy Bra Collection with
the total cost of over $100 million USD, decorated with diamond threads, black
diamonds, rubies and collection laces. Moreover, the Angel's Wings decorating
Adriana Lima or Karolina Kurkova, is not so comfortable and ordinary to walk
from kitchen to bathroom. By the way, Angels of Victoria's Secret have their own star on the
Hollywood Walk of Fame. And yet, many successful models dream of joining the
Angels of this brand. Victoria's
Secret Annual Show is the magnificent show to the New Year, and only the most
beautiful and highly paid girls are worth walking along the stage.
As compared
with the stage lingerie, Victoria's
Secret underwear for everyday use is ideal in the morning fuss and the evening
languor. This is the strapless bra of neutral color, beige, violet, and classic
black color bras that visually enlarge the breasts or make the shapes nicer. Lots
of Victoria's
Secret sets include push-up bras that lift the breasts and pants-half shorts.
And, surely, the brand launched Summer Collection 2008 including bathing suits of
colorful red and yellow colors, bikini and other sexy metallic color models, flat
swimsuits of original cut. And to the 2009 season the brand prepares the series
of colorful models decorated with applications, prints, beads encrusted and
fashioned neck lines.
The same as
Karl Lagerfeld does not strain to cooperate with the fast fashion-net H&M, and
the other designers pay a reasonable attention to Victoria's
Secret, and in 2007 the sensitive Anna Sui Collection appeared for Victoria's Secret. Victoria's Secret also
launches eco-collections mainly made from cotton fabric.
As the time
says, Victoria's
Secret Brands offers tennis outfit, cargo trousers and rucksacks for any taste.
Apart from lingerie and clothes, Victoria's
Secret possesses the Parfums Intimes Collection that as if imitates the shear
and delicate fabric so suitable for elegant and sexual lingerie, like satin, silk,
cashmere and lace. The collection includes 4 fragrances containing note of the
rose, sandal tree, honeysuckle, mimosa, honey musk, vanilla and grapefruit.
Inessa Hyder
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