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Latest Articles - Luxury

How To Wear A Wrist Watch Properly – The Lesson of Style

When purchasing watches, no one is questioned with how to wear watches, actually. This appears to be logical and rational. Nevertheless, the simplest things happen to be complicated sometimes. Everything is made from details and details sometimes mean far more than the whole. People who really wander how to wear watches properly exist and they are really concerned in this issue.


Cigar Lighters – Torches To Splash Delight

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The Ukrainian Fashion: on Tiptoe of Miracle

Thursday, 09 April 2009

ukrainian fashionNo doubt that every nation has its individual and unique fashion. Perception of the beautiful differs from nation to nation. They differ in everything, mentality, historical traditions, and finally beauty standards differ. And the Ukrainian fashion goes along with the scheme that in its turn was passed by French fashion but in a less complicated way for more than hundred years ago.

As it is supposed by the designers themselves the typical Ukrainian feature is still the fact that Haute Couture is not practiced there. Though, this situation is quite typical for all post-soviet countries. All their collections represent ready-to-wear lines, that is pret-a-porter, and the art of vogue is missing.

It is of no doubt that the Ukrainian fashion has fairly promising future and there are a great number of preconditions for that.

1. Professional base. During the Soviet reign the light industry was one of the leading industries in the Ukraine. And even now the professional level of specialists at several clothing factory is so high that they work for abroad orders tailoring up huge batches of the goods.  Designing outlays, drafts, textiles come from abroad and the Ukrainians input their qualification handicraft.

2. Young talented designers. Quite a number of various shows and contests are held in the Ukraine. Among them the most popular are the Ukrainian Fashion Week Pret-a-porter «Vogue Seasons», International Fashion Festival «Kiev Stage», International Contest of One Dress «Crystal Silhouette» and many others. New names appear regularly, yet the famous in the country designers work with popular customers, like Aina Gase, Aleksey Zalevskiy, Anna Babenko, Sergey Byzov. Some Ukrainian fashion designers are more popular in Europe than in their home country, yet the designers seek for more adequate and creditworthy customer. But many others find ways to promote their collections at home. One of the outstanding examples is several fashion lines and accessories, and also a domestic though small chain store system of Victoria GRES Fashion House (with Victoria Gres, the designer). Another oriflamme example is Lilia Poustovit. Being a gifted designer who associated her name with the trade name of the investor, she created the designer brand NB Poustovit which is the most successful brand of wear in the Ukraine at the moment. The same principle is enjoyed by Nota Bene& Karavay. A close partnership with another supplier of fabric allowed successful developing for the other brand, named Golets by Dolcedonna (with Elena Golets, the designer), as well as for its more popular «sister», the trade mark Dolcedonna.

3. New ideas, non-employed base of history. Magnificent and tragic history of the Ukraine, versatile culture and forever clear and inexhaustible fresh ideas. Historical traditions are in vogue, and this has been proven at the world stages.

However, there are serious difficulties there, at times insuperable antagonisms...

1. Short of money assets. With the purpose to release a rigorous collection, the designer should invest a fortune of money, that is to purchase consumables, like fabric, furniture, to pay for workers, services, electricity and many other unanticipated staff. The turnover of the Ukrainian designers is so far so little that it is impossible to mention dozens of thousand, and  God forbid, hundredth of thousands of monetary units of capital contribution. The investors are mainly occupied in politics and redivision of property and therefore so little people are concerned in fashion industry.

2. Smuggling. The outerwear that is traded in the shops like «French Wear», «Italian Wear» and so forth, often imported to our country through small «passages» on the frontier. It is much cheaper since it is likely to arrive from the sales, yet the owners of boutiques «economize» on duties and taxes. In such conditions the Ukrainian professionals may not put their competitive prices and consequently they lose in the struggle for customers.

3. Unavailability of the consumer. Post-soviet mentality has the willing to wear expensive and popular brands in common. The consumer is not really concerned whether the goods are made in the third countries, under the license or at the immediate production, the most important thing for the consumer is the brand, easily recognized and well-known. And the alternative is a correct and adequate PR actions and revision of marketing policy.

4. Closure of worldwide industry. Surely, nobody wants to feed potential competitors. The Ukrainian designers have already been invited to work as «anonymous head and hands» for popular Italian and French fashion designers. Probably it is worth favorably considering this offer to get to know the dream of the worldwide fashion?

Natalia Rudenko

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Alexander   |2009-12-11 10:17:38
Granted, Ukrainian fashion will develop soon. It's all new and but some projects like
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