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 There lived a little girl. She was not the most beautiful, the cleverest and or the most talented girl; just an ordinary one. She attended school, fell in love with boys, and getting bored during the classes, she drew sketches of dresses at the back of notebooks. At about fourteen she became the youngest designer in the world and exhibited her dresses at the Moscow Fashion Week. A year later, she did the same at the Rome AltaRoma AltaModa. Do you think this is a fairy tale? No, this is reality.
However, it is necessary to make a small clarification: the girl was
not something ordinary. The school, where she studied, was not the
ordinary one eithert, and the notebooks where she drew were hardly on
sale nearby. The girl's name was Kira and her last name was Plastinina.
And the whole point was in this.
The Plastinin family is very
famous in Russia and abroad. The head of the family, Sergei Plastinin,
among other things, is at the 157th position according to the Finance
journal rating of Russian millionaires. If it dies not sound much, then
here is a small footnote: Plastinin's capital, according to estimates,
is worth of about 350 million pounds (almost 700 million dollars). He
will be 40 years old in 2008 ... Sergei Plastinin is from a new
generation of businessmen. He got his wealth from long and hard work,
development and intelligence, and not from monopoly or taking a chance.
He started with a youth experimental association "ISSA" and was the
deputy director of Lionozovsky Dairy Factory. He has been rising since
2001. First, he is a member of the Board of Directors of Wimm-Bill-Dann
Foods Ltd (WBD) and in less than a year, he became the chairman of the
company board of directors. In 2004 he won the Person of the Year
Annual National Award as the top manager of the year. He left in 2006
for another business but remained a "modest" shareholder of WBD. Sergei
Arkadievich Plastilin acquired ABM Holding company, which manages
Fashion Bazaar and Fresco fashion shops. The aim is to make the Holding
become a major player in the fashion industry.
Anyone would
easily agree that Plastinin have a supernatural business intuition as
esperts constantly tell him: very soon, there would be a boom of native
producers in the clothing industry. Plastinin decided to be the first
here. But on whom can you entrust such special business if not on your
relatives and close friends? And here comes Kira's drawings.
The
family council decided that the child had a big design talent. The
outcome of the family council was the emergence of a new youth brand
Kira Plastinina. In 2006 a team of professionals was assembled for the
brand promotion and creation of a network. After all, a child cannot do
everything herself including sowing, inventing ideas, answering
questions and managing the accounts department! Kira herself has
repeatedly said she is a designer and not a businessman. She therefore
hired professional tailors, designers, seamstresses and promoters-
everyone who would facilitate her work. Kira is responsible for the
direction and idea. Every other thing is the responsibility of the
team. Only after Plastinina has set the direction, her team starts to
work on the new models while constantly consulting with the chief
designer.
In March 2007 the young designer officially launched
her collections at the seventh pavilion of Expocentre. It took place in
an adult way: there were models, podium, champagne, paparazzi and
journalists. The guests were adults, mostly her dad's colleagues. Her
adult life started after this: with gossips and envious people, with
the purchase by local and visiting stars, with the need to correctly
answer questions, be on tone and maintain the reputation of the brand.
The dress from Kira Plastinina is a middleprice segment. Certainly, the
young designer has admirers consisting of girls between 15 and 25 years
old. Among the variety of her colourful collections, they can choose
decent outfits for elite schools, fancy parties and outings with
friends (for example, in Kurshavel). There are many tops, T-shirts and
sports dresses. There are also skirts, trousers and good sitting jeans
of several colours and styles. Shoes, handbags and other accessories
are also in the collection. The company does not hide the fact that all
the production is done in China. However, the materials (only natural)
are purchased in Italy. All their items of high quality have undergone
special processing without shrinkage and deformation. Kira Plastinina
is of course not Haut couture and not at all prêt-à-porter. This is a
mass production, the so-called mass-market without any "uniqueness" and
"exclusiveness". The only exclusive is to wear the daughter of a
millionaire's dress. Agree, it is expensive. So ... are you not a
designer yet? And why so?
Natalia Rudenko
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